Driving growth for brands in the digital generation

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We are a marketing & growth consultancy. We help marketers identify growth opportunities, optimise marketing strategies and create digital brands customers love to buy from.

TRUSTED BY

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How we help

MARKETING STRATEGY

Optimise your marketing

Our proven framework identifies what matters most to customers in buying and switching moments.
  • Identify customers’ jobs to be done using our research framework
  • Quantify, size and prioritise these customer jobs and identify competitive strengths for your business
  • Get clear direction for updating your messaging to more effectively convert customers
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BRAND STRATEGY

Drive your brand forward 

Confidently take your brand into the next decade with a strategy which focuses on how you serve customers.
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  • Identify customers’ jobs to be done using our research framework
  • Focus on the intersection between customer jobs, future trends, brand strengths and market dynamics with our strategic framework
  • Engage the whole business with a renewed focus on the customer
  • Deliver a brand positioning that communicates how you effectively serve customer needs of today and tomorrow

CONTENT DEVELOPMENT

Publish engaging content 

Produce thought leadership and marketing content that captures attention and generates leads.
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  • Gain access to millions of consumers and B2B audiences through our global network
  • We offer Research, Copywriting and Design all in one team
  • We have a track record of creating stand-out PR content, social posts and reports
  • Seamless process for producing research-based professional content

What is Jobs to be Done?

Our frameworks are based on Jobs to be Done (JTBD), a proven theory grounded in psychology and behavioural economics. It’s an incredibly effective lens for understanding customer buying behaviour and market forces.

Using this method helps us design end to end experiences that focus on converting customers. 
Read more about JTBD >
Jobs theory reminds us that customers don't want products. They want to make progress towards an outcome in their lives.

How we work

untold is a collective of passionate specialists who come together to help marketers drive initiatives at speed. You’ll always be supported by a specialist senior team that can scale up or down to meet project requirements. 
Adelynne Chao - Founder
Adelynne founded Untold in 2019, frustrated by traditional market research methods which often fail to deliver truly actionable insights for marketers. Her experience across strategy, insight and consulting helped uncover an opportunity to take a different approach which uses a fusion of these skill sets to deliver targeted projects which have real impact.

Our experience

CONTENT DEVELOPMENT

Thought leadership for Oracle Food and Beverage

Outstanding businesses have one thing in common: an obsession with the customer. We tie together customer insight and strategy to help you decide where to go next.

BRAND STRATEGY

Customer-led positioning for a beauty startup

Outstanding businesses have one thing in common: an obsession with the customer. We tie together customer insight and strategy to help you decide where to go next.

What people say about our work

"They not only captured our vision but challenged us to think differently about our approach resulting in an exceptional body of work. Through thoughtful design and delivery, we were able to generate 200 marketing qualified leads in short order."

Global Marketing Director - Oracle

Our latest drops

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COMING SOON

Wellness, redefined

In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.

Read now

Sustainability and the afterthought effect

In this drop, we investigate the role of sustainability and ethics in consumer purchase decisions. Findings from a survey with 2,000 consumers across UK and US.

Download now

Our thoughts

Why customer conversations are invaluable for marketing strategy

When done right, customer conversations can transform your marketing strategy.

Read the piece

Help! What is Jobs to be Done?

The theory of Jobs to be Done (JTBD) is a framework for understanding what motivates customers to make buying decisions.

Read the piece

It’s time to update your brand tracker

Brand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done

Read the piece

Our thoughts

Why customer conversations are invaluable for marketing strategy

When done right, customer conversations can transform your marketing strategy.

Read now

It’s time to update your brand tracker

Brand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done

Read now

Using Jobs to be Done (JTBD) research to optimise your marketing messaging

The core premise of Jobs To Be Done is completely logical, even common sense. It says: customers don’t want products, they want to achieve an outcome in their lives.

Read now
Read more

Get in touch

Contact us for a free consultation or to request case studies.
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A future-focused, customer-obsessed growth consultancy