CUSTOMER-LED PRODUCT STRATEGY consulting

Supercharge your
product strategy

Set winning strategies and own the future with unbeatable digital propositions that customers will love.

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OUR mission

At Untold, we bring together a diverse and highly skilled team who believes in the power of customer insight as the foundation for strategy-setting. This deep understanding of customer psychology, combined with our multidisciplinary approach, empowers us to develop impactful product strategies that drive your business forward.

Deep customer insights

Unearth actionable insights about target customer needs, behaviors and Jobs to Be Done that go deeper than traditional research methods.

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Focused, expert-led collaboration

Partner with a top-tier team specializing in research, behavioral science, UX and product strategy for seamless, outcome-driven teamwork.

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Innovative thinking

Cultivate a culture of market-leading product creation as we tap into the latest in discovery, agile product development and AI techniques.

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Clarity of vision

Craft a compelling evidence-based narrative that excites and motivates teams to drive new ideas forward.

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Why work with us

Our mission is to be the catalyst that helps you advance in today’s fiercely digital landscape. Our entrepreneurial team excels in unifying stakeholders around key customer challenges, empowering you to advance your plans with unprecedented speed and clarity.

Exceptional customer insights

Unearth unique insights through extensive global customer research, moving beyond conventional templates to drive success.

Tailored collaboration

Experience bespoke solutions crafted through a collaborative process, integrating your feedback to perfectly align with your business needs.

AI-driven strategic excellence

Leverage our meticulously trained AI as a strategic ally, custom-tuned to your context for boundary-defying ideas.

Rapid results delivery

Gain a competitive edge with swift insights-to-action, transforming AI-powered insights into tangible strategies in days, not months.
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POPULAR SERVICE

AI Powered Innovation Sprints

The power of collaborative creativity with the world’s largest brain.
We developed a time-constrained, structured process for rapid AI-powered proposition development that gets you so much further, so much faster.
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How we help

Untold is here to supercharge your strategic efforts in the following ways:
LIFT OFF

Product Vision & Innovation

Own the future with actionable, customer-led product strategies and market-leading solutions based on our proven customer-led approaches. 
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LEVEL UP

Product Growth & Positioning

Maximize your product’s potential by ensuring it deeply resonated with the needs of target personas, and solves for untapped demand in existing or new markets.
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LEARN

Training Workshops

Bring your teams together for practical and inspiring workshops that bring the latest thinking in continuous discovery mindsets, agile product development and AI.
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LEAD

Content & Production

Produce compelling strategic presentations that bring together clarity of message, narrative storytelling and visuals to excite and motivate your audiences. 
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LISTEN
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Our innovative platform that bridges data and real-world insights, helping businesses understand and connect with their audiences like never before.
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Impact

Our work helps you drive initiatives forward and delivers tangible results.

Reimagining the user experiences that power business aviation

Learn how Untold brought to life an exciting and inspiring Product Vision for the business aviation sector which resulted in acclaim across senior stakeholders, customers and investors leading to a subsequent $200m acquisition deal for the firm.
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“Our partnership with Untold has delivered transformative results in helping to redefine our future product portfolio. The Untold team bring an exceptionally high-level of research, product and design thinking skills to our partnership. They effectively went beyond traditional methods to spark innovation, significantly elevating our understanding of our customers’ needs in the process.”
Chief Product Officer of Business Aviation Tech

Strengthening Oracle’s marketing initiatives with global consumer research

Discover our partnership with Oracle, where we delivered global consumer research, data-driven insights and tailored content to bolster their marketing and solution-building efforts, achieving impressive traction and engagement.
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“Untold helped us redirect our budgets by re-clarifying our strategy and product positioning towards a more valuable market segment. Their expertise in getting beneath the surface to uncover true customer motivations saved us from costly missteps and ensured our growth trajectory.”
Senior Director of Strategy in Restaurant POS Software

Unlocking B2B growth potential for a sustainable SaaS tool

Untold’s tailored understanding of audience landscapes, facilitated by the Jobs to Be Done methodology, can empower businesses to align their strategies more effectively with market realities.
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“Navigating a pivot is never easy, but the insights we gained from this engagement were invaluable. We learned more than expected into the buyer’s journey. Identifying our core audience and their needs directly impacted our sales approach."
Director

Refining a HealthTech growth strategy

Untold's ability to harness deep audience insights, can help innovative businesses to redefine their growth strategies and thrive in complex markets.
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"The Jobs to Be Done approach brought a great deal of clarity and we’re still using and sharing these audience insights within the business a year later."
Product Marketing Manager, HealthTech

Supporting the launch and positioning of a new UK digital bank

See how Untold’s innovative research techniques guided a sustainable digital bank's go-to-market strategy, targeting the right market with the right products for climate-conscious millennials.
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"The team is brilliant at getting to the core of what consumers really want. They guided us to avoid the pitfalls of traditional research techniques and ensured we had the right support to do something new and different."
Co Founder of a Digital Bank

Refining the focus: Untold's customer research guides major software provider

Discover how Untold’s in-depth customer research guided a leading software provider to refine their target market, enabling them to focus on more valuable prospects.
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“Untold’s insights into the Jobs to Be Done of restaurant owners was invaluable in helping our teams narrow the focus for effective channels and key messaging.”
Strategy Lead at Major Software Provider

From transfer service to global bank: Reinventing a brand with customer-led strategy

Discover how Untold's Jobs to be Done segmentation guided a global payment company's successful pivot from a transfer service to a digital bank for global citizens.
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“The clarity of Untold’s approach and high standard of excellence makes my life so much easier. I couldn’t recommend them highly enough.”
Research Director of Global Payments Fintech

A new generation: Revitalizing a legacy brand with deep customer insight and AI

Explore how Untold's customer-led research and AI-driven ideation helped a long-established financial software company redefine its brand and product strategy for a new generation of consumers.
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"Untold helped to revitalise our legacy brand, modernising our product and marketing approach for our new cloud-based mobile app. Their customer-led process injected new energy into our team delivering unprecedented results - fast tracking a process that would normally have taken us months to navigate internally."
CMO of Financial Software Company

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SEGMENTAI
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Meet Avery

Avery is a 23 year old Gen Z persona that prioritizes sustainability in her daily life. Avery’s knowledge is built on comprehensive Gen Z surveys, capturing the insights of over 1,000 Gen Z consumers across UK & US.
Talk to her now
INSIGHT DROP

Today's Most Influential Generation(s)

We look into how the Millennials & Gen Z differ in behaviours, attitudes, and shopping preferences and how similar they may be.
Read now
INSIGHT DROP

The future of

healthtech
In this piece, we are examining the biggest pain points in health today and therefore, where there is potential for innovation.
Read more
INSIGHT DROP

Travel, as reconnection

We explore what some of the emerging trends might be as people plan their getaways in the coming months and years following the pandemic.
Read more
INSIGHT DROP

Wellness, redefined

In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
Read more
INSIGHT DROP

Sustainability: An afterthought effect

A research report based on data captured from 2,000 UK and US consumers about their behaviours and attitudes towards ethics and sustainability in everyday purchases.
Read more
NEW

Meet Avery

Avery is a 23 year old Gen Z persona that prioritizes sustainability in her daily life. Avery’s knowledge is built on comprehensive Gen Z surveys, capturing the insights of over 1,000 Gen Z consumers across UK & US.
Find out more
NEW

Today's Most Influential Generation(s)

We look into how the Millennials & Gen Z differ in behaviours, attitudes, and shopping preferences and how similar they may be.
Find out more
NEW

The future of healthtech

In this piece, we are examining the biggest pain points in health today and therefore, where there is potential for innovation.
Find out more
NEW

Travel, as reconnection

We explore what some of the emerging trends might be as people plan their getaways in the coming months and years following the pandemic.
Find out more
NEW

Wellness, redefined

In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
Find out more
NEW

Sustainability: An afterthought effect

A research report based on data captured from 2,000 UK and US consumers about their behaviours and attitudes towards ethics and sustainability in everyday purchases.
Find out more
Coming soon
Our innovative platform is a customer insight assistant built for tech product professionals. The tool helps you predict the likely resonance of concepts and messaging with your preloaded bespoke AI personas.

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