Customer STRATEGY and Jobs to Be Done specialists

Growth comes from delivering what customers really value

We offer customer research and strategy to help you deliver outstanding products, marketing and experiences.

TRUSTED BY

The future is customer-led

Increasing competition in a digital environment is forcing an evolution in how brands market and sell their products. To keep up with constant change and skyrocketing expectations it’s essential to build your strategy around the customer. And here’s the kicker - the majority of brands today are still not customer-led, leaving abundant opportunities to capture market share.
Read about customer strategy

There’s a better way to build the future.

Find out what customers really need. Our approach has been honed over a decade of customer analysis in the digital era. It taps into the deep and often untold* reasons behind customer behaviour to help you make progress.
*It's in the name
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Specialist expertise to help your teams make progress.

Research

Primary research including qualitative, quantitative and advanced analytics.

Jobs to Be Done (JTBD)

Jobs identification, opportunity analysis, market forces and buyer’s journey.

Design

UX, proposition and landing page development, ads and demand testing.

Strategy

Design sprints, workshops, stakeholder engagement and strategic guides.
Find out more our approach

The future is customer-led

Increasing competition in a digital environment is forcing an evolution in how brands market and sell their products. To keep up with constant change and skyrocketing expectations it’s essential to build your strategy around the customer. And here’s the kicker - the majority of brands today are still not customer-led, leaving abundant opportunities to capture market share.
Read about customer strategy

Growth starts with understanding what motivates your customers to buy.

The real reason a customer is motivated to buy your products is to solve their Job to Be Done. This customer-led framework provides the clarity that helps align teams to solve for what customers really need.
Read about JTBD

Our customer-led thinking

FEATURED

The value of a needs-based segmentation in a digital world

We explain why needs-based segmentations are gaining popularity in a digital age, how they achieve this balance and overcome some of the challenges faced by other forms of segmentation.
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Incorporating the Behavioural Science Toolkit into your Customer Research

Read more

Augmenting the Design Thinking Process with Jobs to Be Done Research

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How to use JTBD to build a proposition customers will love

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The product marketers guide to Jobs to Be Done (JTBD)

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Why customer conversations are invaluable for marketing strategy

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Help! What is Jobs to be Done?

Read more

WORK WITH US

DISCOVERY

Customer research and strategy 

Identify key audience segments and their JTBD, map out opportunities in a competitive context, understand what customers’ value about your offer today and how to build on it.
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DEEP DIVE

Product / UX

VENTURE LAB
For VC’s or venture-backed startups - confidently launch new ventures and build a compelling investment case with product-market fit validation.
PROPOSITION BUILDER
For brands looking to innovate and launch new offerings - create a prototype for a new proposition, test with target customers and validate demand before investing in product development

Marketing

GROWTH STRATEGY
Predict the size and value of opportunities, inform your roadmap by prioritising which JTBD and audience segments to target first.
THOUGHT LEADERSHIP & ABM
Customer-led development of thought leadership content and marketing materials which will drive engagement.

Brand

BRAND STRATEGY
Inform your brand strategy and positioning with a focus on communicating how your brand delivers what customers most value.
BRAND TRACKING
Monitor ongoing brand performance and KPIs including the strength of customer associations of your brand with key JTBD.

Not sure where to begin? 

Get in touch with us and we can help you decide what to do first.
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We work with

We work across sectors to help brands succeed in a digital world. Here are some of the challenges we have helped clients tackle:
Delivering a customer strategy to align planning and roadmap for a B2B greentech startup
Finding product-market fit in D2C HealthTech
Informing the go to market strategy of a new Fintech venture
Reaching a go or no-go decision to target a new SMB market segment
Building demand-tested propositions at speed
Redefining the brand strategy for a global fashion icon
“Our work with Untold has directly impacted our marketing strategy for important growth markets. Unpicking the buyer's journey and understanding our customers’ Jobs to Be Done was invaluable in helping our teams narrow the focus for effective channels and key messaging.”
Amber Trendell,
Senior Director of Strategy

CONTACT US

Untold Insights delivers customer research and strategy for a digital world.
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Untold Insights delivers customer research and strategy for a digital world.

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