“Our partnership with Untold has delivered transformative results in helping to redefine our future product portfolio. The Untold team bring an exceptionally high-level of research, product and design thinking skills to our partnership. They effectively went beyond traditional methods to spark innovation, significantly elevating our understanding of our customers’ needs in the process.”

Chief Product Officer of Business Aviation Tech

“Untold helped us redirect our budgets by re-clarifying our strategy and product positioning towards a more valuable market segment. Their expertise in getting beneath the surface to uncover true customer motivations saved us from costly missteps and ensured our growth trajectory.”

Senior Director of Strategy in Restaurant POS Software

“Navigating a pivot is never easy, but the insights we gained from this engagement were invaluable. We learned more than expected into the buyer’s journey. Identifying our core audience and their needs directly impacted our sales approach."

Director

"The Jobs to Be Done approach brought a great deal of clarity and we’re still using and sharing these audience insights within the business a year later."

Product Marketing Manager, HealthTech

"The team is brilliant at getting to the core of what consumers really want. They guided us to avoid the pitfalls of traditional research techniques and ensured we had the right support to do something new and different."

Co Founder of a Digital Bank

“Untold’s insights into the Jobs to Be Done of restaurant owners was invaluable in helping our teams narrow the focus for effective channels and key messaging.”

Strategy Lead at Major Software Provider

“The clarity of Untold’s approach and high standard of excellence makes my life so much easier. I couldn’t recommend them highly enough.”

Research Director of Global Payments Fintech

"Untold helped to revitalise our legacy brand, modernising our product and marketing approach for our new cloud-based mobile app. Their customer-led process injected new energy into our team delivering unprecedented results - fast tracking a process that would normally have taken us months to navigate internally."

CMO of Financial Software Company