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Why customer conversations are invaluable for marketing strategy
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Our work with Untold has directly impacted our marketing strategy for important growth markets. Unpicking the buyers journey and understanding our customers’ Jobs to be Done was invaluable in helping our teams narrow the focus for effective channels and key messaging.
Founder
Adelynne founded untold in 2019, frustrated by traditional market research methods and fuelled by a desire to deliver truly actionable insights for marketers and do work that has real impact. Her experience across strategy, insight and consulting, spanning over a decade, focuses on customer behaviour and psychology. She has interviewed thousands of customers across sectors in her work with brands including RIM, Coach, Superdry, Burberry, Oracle and Wise.
Director
Simon has a background in design and marketing and brings a ‘design thinking’ approach to every consulting project. He puts his design skills and visual eye to use in creating beautiful data-driven content that engages teams organisation-wide. Using the recommendations from the strategic research he has produced web design, animation and social assets to bring findings to life and support clients’ external marketing efforts.
We explore what some of the emerging trends might be as people plan their getaways in the coming months and years following the pandemic. Findings from over 5,000 consumers across 10 markets globally.
Read now In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
Read now In this drop, we investigate the role of sustainability and ethics in consumer purchase decisions. Findings from a survey with 2,000 consumers across UK and US.
Download now When done right, customer conversations can transform your marketing strategy.
Read the piece The theory of Jobs to be Done (JTBD) is a framework for understanding what motivates customers to make buying decisions.
Read the piece When done right, customer conversations can transform your marketing strategy.
Read nowBrand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done
Read nowThe core premise of Jobs To Be Done is completely logical, even common sense. It says: customers don’t want products, they want to achieve an outcome in their lives.
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