A strategic insight consultancy

Supercharge
your strategy

We blend smart design thinking, deep insights and cutting-edge technology to accelerate your growth.

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Why work with us

Our mission is to help you advance in today’s fiercely digital landscape with insights that don’t just help you to understand, but act. Our entrepreneurial team excels at engaging your stakeholders on key customer challenges so you can move forward with speed and clarity.

Exceptional customer insights

Unearth unique insights through extensive global customer research, moving beyond conventional templates to drive success.

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Tailored collaboration

Experience bespoke solutions crafted through a collaborative process, integrating your feedback to perfectly align with your business needs.

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AI-driven strategic excellence

Leverage our meticulously trained AI as a strategic ally, custom-tuned to your context for boundary-defying ideas.

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Rapid results delivery

Gain a competitive edge with swift insights-to-action, transforming AI-powered insights into tangible strategies in days, not months.

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Why work with us

Our mission is to be the catalyst that helps you advance in today’s fiercely digital landscape. Our entrepreneurial team excels in unifying stakeholders around key customer challenges, empowering you to advance your plans with unprecedented speed and clarity.

Exceptional customer insights

Unearth unique insights through extensive global customer research, moving beyond conventional templates to drive success.

Tailored collaboration

Experience bespoke solutions crafted through a collaborative process, integrating your feedback to perfectly align with your business needs.

AI-driven strategic excellence

Leverage our meticulously trained AI as a strategic ally, custom-tuned to your context for boundary-defying ideas.

Rapid results delivery

Gain a competitive edge with swift insights-to-action, transforming AI-powered insights into tangible strategies in days, not months.
More about us
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POPULAR SERVICE

AI Powered Innovation Sprints

The power of collaborative creativity with the world’s largest brain.
We developed a time-constrained, structured process for rapid AI-powered proposition development that gets you so much further, so much faster.
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Our innovative platform that bridges data and real-world insights, helping businesses understand and connect with their audiences like never before.

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How we help

Untold is here to supercharge your strategic efforts in the following ways:
Strategy and positioning

Unique customer positioning

Navigate the digital landscape with our tailored, data-driven approach to identify and target your ideal audience. Establish a distinctive and impactful market position for your business.
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Jobs to Be Done

Unveiling hidden motivations

Using the 'Jobs to Be Done' methodology, uncovering the core needs and motivations of your customers. Inform your strategic decisions with deeper behavioral insights.
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Research and insight

Comprehensive decision support

Make confident decisions backed by our robust blend of qualitative, quantitative, and social listening research. Gain compelling commercial insights from a global perspective.
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PRODUCT Innovation

Your pathway to product success

Discover how our approach quickly uncovers what truly drives your customers, sets your product apart, and delivers a compelling competitive advantage.
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Our AI platform
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Our innovative platform that bridges data and real-world insights, helping businesses understand and connect with their audiences like never before.
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Success stories

Strengthening Oracle’s marketing initiatives with global consumer research

Discover our partnership with Oracle, where we delivered global consumer research, data-driven insights and tailored content to bolster their marketing and solution-building efforts, achieving impressive traction and engagement.
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"Untold not only captured our vision but challenged us to think differently about our approach resulting in an exceptional body of work. Through thoughtful design and delivery, we were able to generate 200 marketing qualified leads in short order.”
Rose Spicer, Global Marketing Director for Oracle Retail

Unlocking B2B growth potential for a sustainable SaaS tool

Untold’s tailored understanding of audience landscapes, facilitated by the Jobs to Be Done methodology, can empower businesses to align their strategies more effectively with market realities.
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“Navigating a pivot is never easy, but the insights we gained from this engagement were invaluable. We learned more than expected into the buyer’s journey. Identifying our core audience and their needs directly impacted our sales approach."
Director

Global brand strategy for a leading insurance provider

Untold's expertise in crafting brand strategies can help major brands resonate globally while acknowledging regional nuances, ensuring brand consistency and depth across diverse markets.
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"This initiative has seamlessly tied together the essence of our brand across various markets, ensuring a consistent yet culturally nuanced brand representation. The strategic clarity has not only strengthened our global brand identity but has also paved the way for collaborations that align with our mission."
Global Head of Brand

Refining a HealthTech growth strategy

Untold's ability to harness deep audience insights, can help innovative businesses to redefine their growth strategies and thrive in complex markets.
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"The Jobs to Be Done approach brought a great deal of clarity and we’re still using and sharing these audience insights within the business a year later."
Product Marketing Manager, HealthTech

Transforming product strategy for a groundbreaking digital bank

See how Untold’s innovative research techniques guided a sustainable digital bank's go-to-market strategy, targeting the right market with the right products for climate-conscious millennials.
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"The team is brilliant at getting to the core of what consumers really want. They guided us to avoid the pitfalls of traditional research techniques and ensured we had the right support to do something new and different."
Co Founder of a Digital Bank

Refining the focus: Untold's customer research guides major software provider

Discover how Untold’s in-depth customer research guided a leading software provider to refine their target market, enabling them to focus on more valuable prospects.
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“Untold’s insights into the Jobs to Be Done of restaurant owners was invaluable in helping our teams narrow the focus for effective channels and key messaging.”
Strategy Lead at Major Software Provider

From transfer service to global bank: Reinventing a brand with customer-led strategy

Discover how Untold's Jobs to be Done segmentation guided a global payment company's successful pivot from a transfer service to a digital bank for global citizens.
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“The clarity of Untold’s approach and high standard of excellence makes my life so much easier. I couldn’t recommend them highly enough.”
Research Director of Global Payments Fintech

A new generation: Revitalizing a legacy brand with deep customer insight and AI

Explore how Untold's customer-led research and AI-driven ideation helped a long-established financial software company redefine its brand and product strategy for a new generation of consumers.
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“This is amazing. In just a few days we’ve seen this process yield incredible, high-quality results, and we’re taking these ideas forward” and “This has delivered outstanding results at unprecedented speed. It has fast-tracked a process that would normally take us months.”
CMO of Financial Software Company

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SEGMENTAI
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Meet Avery

Avery is a 23 year old Gen Z persona that prioritizes sustainability in her daily life. Avery’s knowledge is built on comprehensive Gen Z surveys, capturing the insights of over 1,000 Gen Z consumers across UK & US.
Talk to her now
INSIGHT DROP

Today's Most Influential Generation(s)

We look into how the Millennials & Gen Z differ in behaviours, attitudes, and shopping preferences and how similar they may be.
Read now
INSIGHT DROP

The future of

healthtech
In this piece, we are examining the biggest pain points in health today and therefore, where there is potential for innovation.
Read more
INSIGHT DROP

Travel, as reconnection

We explore what some of the emerging trends might be as people plan their getaways in the coming months and years following the pandemic.
Read more
INSIGHT DROP

Wellness, redefined

In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
Read more
INSIGHT DROP

Sustainability: An afterthought effect

A research report based on data captured from 2,000 UK and US consumers about their behaviours and attitudes towards ethics and sustainability in everyday purchases.
Read more
NEW

Meet Avery

Avery is a 23 year old Gen Z persona that prioritizes sustainability in her daily life. Avery’s knowledge is built on comprehensive Gen Z surveys, capturing the insights of over 1,000 Gen Z consumers across UK & US.
Find out more
NEW

Today's Most Influential Generation(s)

We look into how the Millennials & Gen Z differ in behaviours, attitudes, and shopping preferences and how similar they may be.
Find out more
NEW

The future of healthtech

In this piece, we are examining the biggest pain points in health today and therefore, where there is potential for innovation.
Find out more
NEW

Travel, as reconnection

We explore what some of the emerging trends might be as people plan their getaways in the coming months and years following the pandemic.
Find out more
NEW

Wellness, redefined

In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
Find out more
NEW

Sustainability: An afterthought effect

A research report based on data captured from 2,000 UK and US consumers about their behaviours and attitudes towards ethics and sustainability in everyday purchases.
Find out more

Want to find out more? Reach out today.

Fill in the form, chat with us or book an introductory call.
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