Set winning strategies and own the future with unbeatable digital propositions that customers will love.
OUR mission
At Untold, we bring together a diverse and highly skilled team who believes in the power of customer insight as the foundation for strategy-setting. This deep understanding of customer psychology, combined with our multidisciplinary approach, empowers us to develop impactful product strategies that drive your business forward.
Deep customer insights
Unearth actionable insights about target customer needs, behaviors and Jobs to Be Done that go deeper than traditional research methods.
Our mission is to be the catalyst that helps you advance in today’s fiercely digital landscape. Our entrepreneurial team excels in unifying stakeholders around key customer challenges, empowering you to advance your plans with unprecedented speed and clarity.
Exceptional customer insights
Unearth unique insights through extensive global customer research, moving beyond conventional templates to drive success.
Tailored collaboration
Experience bespoke solutions crafted through a collaborative process, integrating your feedback to perfectly align with your business needs.
AI-driven strategic excellence
Leverage our meticulously trained AI as a strategic ally, custom-tuned to your context for boundary-defying ideas.
Rapid results delivery
Gain a competitive edge with swift insights-to-action, transforming AI-powered insights into tangible strategies in days, not months.
Maximize your product’s potential by ensuring it deeply resonated with the needs of target personas, and solves for untapped demand in existing or new markets.
Bring your teams together for practical and inspiring workshops that bring the latest thinking in continuous discovery mindsets, agile product development and AI.
Produce compelling strategic presentations that bring together clarity of message, narrative storytelling and visuals to excite and motivate your audiences.
Our work helps you drive initiatives forward and delivers tangible results.
Reimagining the user experiences that power business aviation
Learn how Untold brought to life an exciting and inspiring Product Vision for the business aviation sector which resulted in acclaim across senior stakeholders, customers and investors leading to a subsequent $200m acquisition deal for the firm.
“Our partnership with Untold has delivered transformative results in helping to redefine our future product portfolio. The Untold team bring an exceptionally high-level of research, product and design thinking skills to our partnership. They effectively went beyond traditional methods to spark innovation, significantly elevating our understanding of our customers’ needs in the process.”
Chief Product Officer of Business Aviation Tech
Strengthening Oracle’s marketing initiatives with global consumer research
Discover our partnership with Oracle, where we delivered global consumer research, data-driven insights and tailored content to bolster their marketing and solution-building efforts, achieving impressive traction and engagement.
“Untold helped us redirect our budgets by re-clarifying our strategy and product positioning towards a more valuable market segment. Their expertise in getting beneath the surface to uncover true customer motivations saved us from costly missteps and ensured our growth trajectory.”
Senior Director of Strategy in Restaurant POS Software
Unlocking B2B growth potential for a sustainable SaaS tool
Untold’s tailored understanding of audience landscapes, facilitated by the Jobs to Be Done methodology, can empower businesses to align their strategies more effectively with market realities.
“Navigating a pivot is never easy, but the insights we gained from this engagement were invaluable. We learned more than expected into the buyer’s journey. Identifying our core audience and their needs directly impacted our sales approach."
Director
Refining a HealthTech growth strategy
Untold's ability to harness deep audience insights, can help innovative businesses to redefine their growth strategies and thrive in complex markets.
"The Jobs to Be Done approach brought a great deal of clarity and we’re still using and sharing these audience insights within the business a year later."
Product Marketing Manager, HealthTech
Supporting the launch and positioning of a new UK digital bank
See how Untold’s innovative research techniques guided a sustainable digital bank's go-to-market strategy, targeting the right market with the right products for climate-conscious millennials.
"The team is brilliant at getting to the core of what consumers really want. They guided us to avoid the pitfalls of traditional research techniques and ensured we had the right support to do something new and different."
Co Founder of a Digital Bank
Refining the focus: Untold's customer research guides major software provider
Discover how Untold’s in-depth customer research guided a leading software provider to refine their target market, enabling them to focus on more valuable prospects.
“Untold’s insights into the Jobs to Be Done of restaurant owners was invaluable in helping our teams narrow the focus for effective channels and key messaging.”
Strategy Lead at Major Software Provider
From transfer service to global bank: Reinventing a brand with customer-led strategy
Discover how Untold's Jobs to be Done segmentation guided a global payment company's successful pivot from a transfer service to a digital bank for global citizens.
“The clarity of Untold’s approach and high standard of excellence makes my life so much easier. I couldn’t recommend them highly enough.”
Research Director of Global Payments Fintech
A new generation: Revitalizing a legacy brand with deep customer insight and AI
Explore how Untold's customer-led research and AI-driven ideation helped a long-established financial software company redefine its brand and product strategy for a new generation of consumers.
"Untold helped to revitalise our legacy brand, modernising our product and marketing approach for our new cloud-based mobile app. Their customer-led process injected new energy into our team delivering unprecedented results - fast tracking a process that would normally have taken us months to navigate internally."
CMO of Financial Software Company
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The transition to socially driven marketing
How social media and TikTok created a new discovery funnel and what this means for brands.
Discover how the 'Jobs to Be Done' framework can revolutionize your business strategy by focusing on customer needs, thereby enhancing innovation, market positioning, and overall success.
Avery is a 23 year old Gen Z persona that prioritizes sustainability in her daily life. Avery’s knowledge is built on comprehensive Gen Z surveys, capturing the insights of over 1,000 Gen Z consumers across UK & US.
In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
A research report based on data captured from 2,000 UK and US consumers about their behaviours and attitudes towards ethics and sustainability in everyday purchases.
Avery is a 23 year old Gen Z persona that prioritizes sustainability in her daily life. Avery’s knowledge is built on comprehensive Gen Z surveys, capturing the insights of over 1,000 Gen Z consumers across UK & US.
In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
A research report based on data captured from 2,000 UK and US consumers about their behaviours and attitudes towards ethics and sustainability in everyday purchases.
Our innovative platform is a customer insight assistant built for tech product professionals. The tool helps you predict the likely resonance of concepts and messaging with your preloaded bespoke AI personas.