Leave the competition behind and follow your customers into the future

Tap into a modern understanding of buying psychology and AI modelling to reveal what really drives demand in a digital age.

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Revolutionise your customer understanding

Our team of experts offer a consultancy skillset with research rigour to help progressive companies lead the way to customer-led growth
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Find out what your customers really need

Customer Jobs to Be Done identification
4-8 weeks

Know how to fine tune your brand marketing

A modern approach to brand tracking
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Identify your ideal audiences and their needs

A modern approach to segmentation
8-12 weeks

Make your next product launch a success

Customer-led proposition development
6-12 weeks

AI Powered Innovation Sprints

A new process for rapid innovation.
Harness Jobs to Be Done and the capabilities of AI to enhance ideation and problem-solving.
Coming Soon

Get better insights to stay competitive

A customer-led growth strategy is highly effective in today's fast-paced digital age, where customer expectations are constantly evolving and competition is fierce.
Traditional research methods collect a lot of data but fail to deliver the highly efficient commercial insight you need. Untold uses proven evidence-based frameworks to help get your teams unstuck.

Do you deeply understand your customers’ Jobs to Be Done?

The only way to keep up with skyrocketing customer expectations is to shift away from a product focus towards a customer focus.
The real underlying reason a customer makes a buying decision is not because they ‘love’ your brand or products, but it’s because they need to solve a Job to Be Done. What is a Job to Be Done? trending_up It’s the progress a person is trying to make, either practically or emotionally, and they hire a product to help them do it.

Gain an edge over your competitors through a comprehensive understanding of your customers’ Jobs to Be Done.
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What problem this will help them solve in their life.
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How they will be perceived.
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What solving this problem will help them feel.
“Our work with Untold has directly impacted our marketing strategy for important growth markets. Unpicking the buyer's journey and understanding our customers’ Jobs to Be Done was invaluable in helping our teams narrow the focus for effective channels and key messaging.”
Amber Trendell, Senior Director of Strategy
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Want to see some case studies?

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Start reading

Even better Personas using Jobs to Be Done

Combining Personas and Jobs to Be Done can enhance your customer-led toolkit for more effective product and marketing strategies.
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How Jobs to Be Done leads to more powerful creativity (with examples)

With the rise of new technologies and ever-evolving customer needs, it’s more important than ever to get creative in the way we approach our work.
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6 signs your customer insight needs a refresh

Every year clients are reporting back the same struggles with market research studies in the industry forums. Many of these struggles relate to lack of actionability. And that brings us to the first sign your customer insight needs a refresh:
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2023: The year that brand health tracking got a whole lot better

To make that investment and time worthwhile it is important to make sure your brand tracking is suited to your businesses products, services and solutions and most importantly your customers jobs
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Identify your ideal target audiences to unlock new growth

In this post we outline a 5 step evidence-based approach to unlocking new growth through identifying the key target audiences for your proposition.
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The value of a needs-based segmentation in a digital world

We explain why needs-based segmentations are gaining popularity in a digital age, how they achieve this balance and overcome some of the challenges faced by other forms of segmentation.
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Today's Most Influential Generation(s)

We look into how the Millennials & Gen Z differ in behaviours, attitudes, and shopping preferences and how similar they may be.
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The future of

In this piece, we are examining the biggest pain points in health today and therefore, where there is potential for innovation.
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Travel, as reconnection

We explore what some of the emerging trends might be as people plan their getaways in the coming months and years following the pandemic.
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Wellness, redefined

In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
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Sustainability: An afterthought effect

A research report based on data captured from 2,000 UK and US consumers about their behaviours and attitudes towards ethics and sustainability in everyday purchases.
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