Customer Strategy

Understand how to create a winning customer strategy in today’s digital world, upskilling teams on JTBD models.
Buyer’s journey research / JTBD identification / Competitor mapping / Activation workshops
Proposition Builder

Start with opportunity identification that focuses on clear Jobs to Be Done, and end with a validated proposition.
JTBD identification / Competitor mapping / Design sprint / Proposition testing
Venture lab

Confidently launch new ventures and build a compelling investment case with evidence of market opportunity.
JTBD identification / Market sizing / Demand and product market fit analysis
Brand & Jobs Tracker

Regular research to track market and competitor movements and your brand’s performance against key JTBD.
JTBD tracking / Competitor pulse / Brand performance
Thought Leadership

Drive marketing engagement, identify unique narrative angles and deliver high-value customer data through our seamless end-to-end thought leadership content.
Global consumer & B2B surveys / Narrative and copywriting / Design production
Not sure where to begin?
Get in touch with us and we can help you decide what to do first.
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