There’s a lot to learn from what customers don't tell you.

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Our process combines market analysis with insights into customers’ buying psychology to spot growth opportunities for your business.

TRUSTED BY

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Place your brand in a winning position in the eyes of potential buyers.

We use research methods to help you get behind the psychology of how customers buy, including the market dynamics and competitive forces at play in your specific market so you can fine tune your strategies at every stage of the buying journey.
Our JTBD model

Why do customers enter a buying process? Because they have a Job to be Done.

Without a customer ‘Job to be Done’ there is no reason for them to buy, and without understanding it brands can’t land their messaging as effectively. That’s why we integrate JTBD thinking into all our work, because fundamentally it is core to what unites and segments buyers regardless of their profile or demographic.
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How we help

Fine-tune your marketing

Unpick every step of how buyers shop your market today to boost conversion.

We create a map of the customer buying process in your market including the competitive forces at play. By understanding what motivates people to act, we can fine-tune your channel strategy, messaging and positioning to upsell, cross-sell and land new customers.
OPTIMISE YOUR CAMPAIGNS

Identify the most important messages your campaign needs to land to spark action in potential buyers.

Bring us in during campaign planning, before creative development begins, to ensure campaign strategy is informed by relevant customer insights. Findings will help you shape the campaign brief to ensure creative effectively lands the points that matter most to audiences.
Stress-test new ventures

Confidently launch new ventures and create a compelling case for investment.

Our streamlined process stress-tests new ventures by mapping out the market landscape to predict product-market fit. Testing enables us to optimise your marketing to increase chances of success at launch with targeted messaging and by reducing friction in the buying process.
EQUIP YOUR TEAMS

Cultivate a customer-driven mindset that releases the creative energy of your teams through a united vision for growth.

Ensure product, marketing and innovation emerges from real market needs by starting with the customer. Engage us for one of our training programmes and we’ll pass on everything we know about launching and marketing products that customers will love.

How we help

MARKETING STRATEGY

Optimise your marketing

Our proven framework identifies what matters most to customers in buying and switching moments.
  • Identify customers’ jobs to be done using our research framework
  • Quantify, size and prioritise these customer jobs and identify competitive strengths for your business
  • Get clear direction for updating your messaging to more effectively convert customers
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BRAND STRATEGY

Drive your brand forward 

Confidently take your brand into the next decade with a strategy which focuses on how you serve customers.
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  • Identify customers’ jobs to be done using our research framework
  • Focus on the intersection between customer jobs, future trends, brand strengths and market dynamics with our strategic framework
  • Engage the whole business with a renewed focus on the customer
  • Deliver a brand positioning that communicates how you effectively serve customer needs of today and tomorrow

CONTENT DEVELOPMENT

Publish engaging content 

Produce thought leadership and marketing content that captures attention and generates leads.
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  • Gain access to millions of consumers and B2B audiences through our global network
  • We offer Research, Copywriting and Design all in one team
  • We have a track record of creating stand-out PR content, social posts and reports
  • Seamless process for producing research-based professional content
WHAT THEY SAY
"Our work with Untold has directly impacted our marketing strategy for important growth markets. Unpicking the buyers journey and understanding our customers’ Jobs to be Done was invaluable in helping our teams narrow the focus for effective channels and key messaging."
Amber Leith, Global Marketing Director at Oracle

How we work

untold is a collective of passionate specialists who come together to help drive initiatives at speed. You’ll always be supported by a specialist senior team that can scale up or down to meet project requirements.

Adelynne Chao

Founder

Adelynne founded untold in 2019, frustrated by traditional market research methods and fuelled by a desire to deliver truly actionable insights for marketers and do work that has real impact. Her experience across strategy, insight and consulting, spanning over a decade, focuses on customer behaviour and psychology. She has interviewed thousands of customers across sectors in her work with brands including RIM, Coach, Superdry, Burberry, Oracle and Wise.

Simon Marmara

Director

Simon has a background in design and marketing and brings a ‘design thinking’ approach to every consulting project. He puts his design skills and visual eye to use in creating beautiful data-driven content that engages teams organisation-wide. Using the recommendations from the strategic research he has produced web design, animation and social assets to bring findings to life and support clients’ external marketing efforts. 

Our experience

CONTENT DEVELOPMENT

Thought leadership for Oracle Food and Beverage

Outstanding businesses have one thing in common: an obsession with the customer. We tie together customer insight and strategy to help you decide where to go next.

BRAND STRATEGY

Customer-led positioning for a beauty startup

Outstanding businesses have one thing in common: an obsession with the customer. We tie together customer insight and strategy to help you decide where to go next.

What people say about our work

"They not only captured our vision but challenged us to think differently about our approach resulting in an exceptional body of work. Through thoughtful design and delivery, we were able to generate 200 marketing qualified leads in short order."

Global Marketing Director - Oracle

Our insight drops

BRAND NEW
AVAILABLE NOW

Our thoughts

Why customer conversations are invaluable for marketing strategy

When done right, customer conversations can transform your marketing strategy.

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Help! What is Jobs to be Done?

The theory of Jobs to be Done (JTBD) is a framework for understanding what motivates customers to make buying decisions.

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Our thoughts

Why customer conversations are invaluable for marketing strategy

When done right, customer conversations can transform your marketing strategy.

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It’s time to update your brand tracker

Brand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done

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Using Jobs to be Done (JTBD) research to optimise your marketing messaging

The core premise of Jobs To Be Done is completely logical, even common sense. It says: customers don’t want products, they want to achieve an outcome in their lives.

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The difference between relevance and obsolescence is being chosen by customers.

Let’s talk about how we help them choose you.
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Untold Insights Ltd 2021