Set winning strategies and own the future with unbeatable digital propositions that customers will love.
Our mission
We bring together a diverse and highly skilled team who believes in the power of customer insight as the foundation for strategy-setting.
This deep understanding of customer psychology, combined with our multidisciplinary approach, empowers us to develop impactful product strategies that drive your business forward.
Deep customer insights
Unearth actionable insights about target customer needs, behaviors and Jobs to Be Done that go deeper than traditional research methods.
Innovative thinking
Cultivate a culture of market-leading product creation as we tap into the latest in discovery and agile product development.
Clarity of vision
Craft a compelling evidence-based narrative that excites and motivates teams to drive new ideas forward.
Focused, expert-led collaboration
Partner with a top-tier team specializing in research, behavioral science, UX and product strategy for seamless, outcome-driven teamwork.
AI-powered market differentiation
Utilize cutting-edge AI techniques to analyze market trends and customer data, helping businesses identify unique opportunities to stand out and stay ahead of the competition.
Agile experimentation & rapid prototyping
Accelerate product innovation with quick, iterative testing and prototyping methods, ensuring your ideas are validated in real-world conditions, allowing for fast, data-driven decision-making.
We work with a whole range of multi-nationals, start-ups, fintechs and SaaS companies
Services
How we help
Untold is here to supercharge your strategic efforts in the following ways:
Product Vision & Innovation
Own the future with actionable, customer-led product strategies and market-leading solutions based on our proven customer-led approaches.
Maximize your product’s potential by ensuring it deeply resonated with the needs of target personas, and solves for untapped demand in existing or new markets.
Bring your teams together for practical and inspiring workshops that bring the latest thinking in continuous discovery mindsets, agile product development and AI.
Produce compelling strategic presentations that bring together clarity of message, narrative storytelling and visuals to excite and motivate your audiences.
Our partnership with Untold has delivered transformative results in helping to redefine our future product portfolio. The Untold team bring an exceptionally high-level of research, product and design thinking skills to our partnership. They effectively went beyond traditional methods to spark innovation, significantly elevating our understanding of our customers’ needs in the process.
By identifying the Jobs to Be Done of your customers and unearthing insights that remain elusive to others, giving you a competitive edge. Here's how it helps:
Get insights beyond the ordinary
Discover your customers' truths and reaching deeper insights than traditional research methods that typically rely on survey-data and surface questions.
Gain clarity on direction
Jobs to Be Done delivers a clarity of focus that is better at achieving cross-functional alignment - teams can get clear on exactly the Jobs to Be Done they are solving for.
Target underserved needs
Map the market from your target customers' point of view. Stand out by positioning in a way that communicates the most important features of your offer vs. the competition.
Learn how Untold brought to life an exciting and inspiring Product Vision for the business aviation sector which resulted in acclaim across senior stakeholders, customers and investors leading to a subsequent $200m acquisition deal for the firm.
Discover our partnership with Oracle, where we delivered global consumer research, data-driven insights and tailored content to bolster their marketing and solution-building efforts, achieving impressive traction and engagement.
Untold’s tailored understanding of audience landscapes, facilitated by the Jobs to Be Done methodology, can empower businesses to align their strategies more effectively with market realities.
See how Untold’s innovative research techniques guided a sustainable digital bank's go-to-market strategy, targeting the right market with the right products for climate-conscious millennials.
Discover how Untold’s in-depth customer research guided a leading software provider to refine their target market, enabling them to focus on more valuable prospects.
Discover how Untold's Jobs to be Done segmentation guided a global payment company's successful pivot from a transfer service to a digital bank for global citizens.
Explore how Untold's customer-led research and AI-driven ideation helped a long-established financial software company redefine its brand and product strategy for a new generation of consumers.
Learn how customer feedback often masks deeper motivations and preferences. By analyzing behavior and emotional drivers, businesses can create more tailored products and strategies, with AI helping to uncover hidden insights for a competitive edge.
Learn how to enhance design impact through the Jobs to be Done (JtBD) framework and create better user-centered solutions. And we use Apple to prove it.
Reach out to us by filling in the form, chatting with one of our experts, or scheduling an introductory call at your convenience to discuss how we can help drive your business forward.
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