The only way to keep up with skyrocketing customer expectations is to shift away from a product focus towards a customer focus.
The real underlying reason a customer makes a buying decision is not because they ‘love’ your brand or products, but it’s because they need to solve a Job to Be Done.
What is a Job to Be Done? trending_up It’s the progress a person is trying to make, either practically or emotionally, and they hire a product to help them do it.
Gain an edge over your competitors through a comprehensive understanding of your customers’ Jobs to Be Done.