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Jobs theory reminds us that customers don't want products. They want to make progress towards an outcome in their lives.
In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
Read nowIn this drop, we investigate the role of sustainability and ethics in consumer purchase decisions. Findings from a survey with 2,000 consumers across UK and US.
When done right, customer conversations can transform your marketing strategy.
Read the pieceThe theory of Jobs to be Done (JTBD) is a framework for understanding what motivates customers to make buying decisions.
Read the pieceBrand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done
Read the pieceWhen done right, customer conversations can transform your marketing strategy.
Read nowBrand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done
Read nowThe core premise of Jobs To Be Done is completely logical, even common sense. It says: customers don’t want products, they want to achieve an outcome in their lives.
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