Set the stage for effective research by understanding customer psychology and behavioral insights. This session helps you grasp why customers don’t always say what they mean and teaches you how to get behind their surface-level answers.
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Explore different research methods and learn to choose the best ones for your projects. Dive deep into designing research questions and discussion guides that set your projects up for success.
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Step into the interview environment and practice building better rapport with interviewees. Learn to dig deeper into the 'why' behind customer responses and refine your questioning techniques.
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Learn how to pull valuable insights from interviews, identify patterns, and generate actionable steps. This session showcases how interview content can guide future product development.
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Get up to speed on the latest in Generative AI and how it works. This session helps you grasp the inner workings of AI for a solid foundational understanding of how to get the most out of the technology.
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Start putting Gen AI to practical use as a helpful assistant. Avoid some of the common pitfalls of AI to extract meaningful insights and data.
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Learn how Gen AI can be the perfect ideation partner, helping to do the heavy lifting during ideation workshop sessions, reducing fatigue and sparking team creativity and ideas.
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Engage AI to support early stage testing and feedback rounds. This session showcases how to put AI to good use to enhance existing processes rather than replacing them.
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