How 'Jobs to Be Done' Can Transform Your Business

Explore the transformative power of 'Jobs to Be Done' in our latest blog by Adelynne Chao. Learn how this strategic approach not only fosters innovation but also drives deeper customer engagement, competitive differentiation, and team motivation, offering a comprehensive guide for businesses aiming for market leadership.

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The power of customer-led positioning in a competitive digital arena

Explore WeTransfer's mastery in addressing 'Jobs to Be Done' for digital collaboration and file transfer. This insightful blog delves into how WeTransfer innovatively meets user needs in a crowded digital space, setting a new standard for efficiency, security, and creative empowerment.

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Artificial Intelligence (AI) and the future of Go-to-Market strategies

Discover the transformative role of AI in redefining the Go-to-Market (GTM) landscape. Dive into the synergy of human creativity and AI-powered insights for a future of efficient, impactful strategies.

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From service to utility: The evolving face of banking

Explore the evolving landscape of banking from service to utility, and discover actionable strategies that banks can emulate to retain customer engagement and loyalty in this competitive market.

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Create a winning B2B SaaS product marketing strategy for 2024 (with real-world examples)

In the world of digital products, especially in the B2B SaaS domain, competition is heating up. The key to staying ahead? A winning product marketing strategy.

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Segmentation that talks: Introducing Avery, your Gen-Z AI persona (Demo)

Dive into a world where your segments aren't just data points, but dynamic personas you can interact with. Trial Avery, our demo AI persona and imagine how your segments can truly come alive.

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The power of AI in marketing: From thought to visualization in 6 hours

We delve deep into an experiential walkthrough to give you a front-seat view of AI in action.

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Marketers: Enhance Your Marketing Strategies with AI-Powered Propositions

How your marketing team can benefit from AI to help elevate your brand and connect with customers.

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Product teams: Upgrade your Product Innovation with AI

How your product team can benefit from revolutionary AI-powered product development sprints.

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Fast-Track Your Proposition Development with AI

This post outlines the benefits of our unique, AI-powered process that helps to accelerate and improve on a typical proposition development workstream.

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Even better Personas using Jobs to Be Done

Combining Personas and Jobs to Be Done can enhance your customer-led toolkit for more effective product and marketing strategies.

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How Jobs to Be Done leads to more powerful creativity (with examples)

With the rise of new technologies and ever-evolving customer needs, it’s more important than ever to get creative in the way we approach our work.

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6 signs your customer insight needs a refresh

Every year clients are reporting back the same struggles with market research studies in the industry forums. Many of these struggles relate to lack of actionability. And that brings us to the first sign your customer insight needs a refresh:

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2023: The year that brand health tracking got a whole lot better

To make that investment and time worthwhile it is important to make sure your brand tracking is suited to your businesses products, services and solutions and most importantly your customers jobs

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Identify your ideal target audiences to unlock new growth

In this post we outline a 5 step evidence-based approach to unlocking new growth through identifying the key target audiences for your proposition.

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The value of a needs-based segmentation in a digital world

We explain why needs-based segmentations are gaining popularity in a digital age, how they achieve this balance and overcome some of the challenges faced by other forms of segmentation.

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Incorporating the Behavioral Science Toolkit into your Customer Research

Customers are human, and being human comes with its fair share of quirks and complexities. This makes it difficult for organisations to predict how people will react and respond to new strategies or decisions. Behavioral science digs past the assumption that humans will act in a logical or rational way.

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Augmenting the Design Thinking Process with Jobs to Be Done Research

Design thinking has garnered a fair share of attention in the past decade as a means for companies to foster creativity and promote innovation. However, despite using this process, potential gaps can still exist that can be filled with the use of Jobs to Be Done research.

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How to use JTBD to build a proposition customers will love

So you have a new idea? You’re sure customers would love it- at least you think so……Perhaps some elements could be refined, but how will you know for sure what needs to change and what already works best? Here is where customer research powered by Jobs to Be Done can come in to be your guide.

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The product marketers guide to Jobs to Be Done (JTBD)

Customer understanding is integral to great product marketing. Jobs to Be Done (JTBD) is integral to superior customer understanding.‍

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Why customer conversations are invaluable for marketing strategy

When done right, customer conversations can transform your marketing strategy.

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Help! What is Jobs to be Done?

The theory of Jobs to be Done (JTBD) is a framework for understanding what motivates customers to make buying decisions.

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It’s time to update your brand tracker

Brand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done

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Using Jobs to be Done (JTBD) research to optimise your marketing messaging

The core premise of Jobs To Be Done is completely logical, even common sense. It says: customers don’t want products, they want to achieve an outcome in their lives.

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