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Latest Trends in Market Research: How JTBD is Shaping the Future

There has been a seismic shift in how we discover and purchase products which has us questioning whether market research is starkly out of touch?

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How 'Jobs to Be Done' Can Transform Your Business

Explore the transformative power of 'Jobs to Be Done' in our latest blog by Adelynne Chao. Learn how this strategic approach not only fosters innovation but also drives deeper customer engagement, competitive differentiation, and team motivation, offering a comprehensive guide for businesses aiming for market leadership.

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The power of customer-led positioning in a competitive digital arena

Explore WeTransfer's mastery in addressing 'Jobs to Be Done' for digital collaboration and file transfer. This insightful blog delves into how WeTransfer innovatively meets user needs in a crowded digital space, setting a new standard for efficiency, security, and creative empowerment.

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Artificial Intelligence (AI) and the future of Go-to-Market strategies
Marketing + AI
October 19, 2023

Discover the transformative role of AI in redefining the Go-to-Market (GTM) landscape. Dive into the synergy of human creativity and AI-powered insights for a future of efficient, impactful strategies.

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From service to utility: The evolving face of banking
Strategy & Positioning
October 11, 2023

Explore the evolving landscape of banking from service to utility, and discover actionable strategies that banks can emulate to retain customer engagement and loyalty in this competitive market.

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Create a winning B2B SaaS product marketing strategy for 2024 (with real-world examples)
Jobs to Be Done & Research
September 12, 2023

In the world of digital products, especially in the B2B SaaS domain, competition is heating up. The key to staying ahead? A winning product marketing strategy.

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Segmentation that talks: Introducing Avery, your Gen-Z AI persona (Demo)
Marketing + AI
August 31, 2023

Dive into a world where your segments aren't just data points, but dynamic personas you can interact with. Trial Avery, our demo AI persona and imagine how your segments can truly come alive.

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The power of AI in marketing: From thought to visualization in 6 hours
Marketing + AI
August 11, 2023

We delve deep into an experiential walkthrough to give you a front-seat view of AI in action.

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Marketers: Enhance Your Marketing Strategies with AI-Powered Propositions
Marketing + AI
June 21, 2023

How your marketing team can benefit from AI to help elevate your brand and connect with customers.

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Product teams: Upgrade your Product Innovation with AI
Product Innovation + AI
June 20, 2023

How your product team can benefit from revolutionary AI-powered product development sprints.

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Fast-Track Your Proposition Development with AI
Product Innovation + AI
June 20, 2023

This post outlines the benefits of our unique, AI-powered process that helps to accelerate and improve on a typical proposition development workstream.

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Even better Personas using Jobs to Be Done
Jobs to Be Done & Research
April 28, 2023

Combining Personas and Jobs to Be Done can enhance your customer-led toolkit for more effective product and marketing strategies.

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How Jobs to Be Done leads to more powerful creativity (with examples)
Jobs to Be Done & Research
February 14, 2023

With the rise of new technologies and ever-evolving customer needs, it’s more important than ever to get creative in the way we approach our work.

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6 signs your customer insight needs a refresh
Jobs to Be Done & Research
January 18, 2023

Every year clients are reporting back the same struggles with market research studies in the industry forums. Many of these struggles relate to lack of actionability. And that brings us to the first sign your customer insight needs a refresh:

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2023: The year that brand health tracking got a whole lot better
Strategy & Positioning
November 10, 2022

To make that investment and time worthwhile it is important to make sure your brand tracking is suited to your businesses products, services and solutions and most importantly your customers jobs

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Identify your ideal target audiences to unlock new growth
Jobs to Be Done & Research
July 28, 2022

In this post we outline a 5 step evidence-based approach to unlocking new growth through identifying the key target audiences for your proposition.

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The value of a needs-based segmentation in a digital world
Strategy & Positioning
May 24, 2022

We explain why needs-based segmentations are gaining popularity in a digital age, how they achieve this balance and overcome some of the challenges faced by other forms of segmentation.

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Incorporating the Behavioral Science Toolkit into your Customer Research
Strategy & Positioning
May 19, 2022

Customers are human, and being human comes with its fair share of quirks and complexities. This makes it difficult for organisations to predict how people will react and respond to new strategies or decisions. Behavioral science digs past the assumption that humans will act in a logical or rational way.

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Augmenting the Design Thinking Process with Jobs to Be Done Research
Jobs to Be Done & Research
April 19, 2022

Design thinking has garnered a fair share of attention in the past decade as a means for companies to foster creativity and promote innovation. However, despite using this process, potential gaps can still exist that can be filled with the use of Jobs to Be Done research.

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How to use JTBD to build a proposition customers will love
Jobs to Be Done & Research
March 30, 2022

So you have a new idea? You’re sure customers would love it- at least you think so……Perhaps some elements could be refined, but how will you know for sure what needs to change and what already works best? Here is where customer research powered by Jobs to Be Done can come in to be your guide.

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The product marketers guide to Jobs to Be Done (JTBD)
Jobs to Be Done & Research
March 29, 2022

Customer understanding is integral to great product marketing. Jobs to Be Done (JTBD) is integral to superior customer understanding.‍

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Why customer conversations are invaluable for marketing strategy
Jobs to Be Done & Research
April 29, 2021

When done right, customer conversations can transform your marketing strategy.

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Help! What is Jobs to be Done?
Jobs to Be Done & Research
March 3, 2021

The theory of Jobs to be Done (JTBD) is a framework for understanding what motivates customers to make buying decisions.

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It’s time to update your brand tracker
Strategy & Positioning
February 23, 2021

Brand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done

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Using Jobs to be Done (JTBD) research to optimise your marketing messaging
Jobs to Be Done & Research
February 18, 2021

The core premise of Jobs To Be Done is completely logical, even common sense. It says: customers don’t want products, they want to achieve an outcome in their lives.

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