Discover the transformative role of AI in redefining the Go-to-Market (GTM) landscape. Dive into the synergy of human creativity and AI-powered insights for a future of efficient, impactful strategies.
Read moreExplore the evolving landscape of banking from service to utility, and discover actionable strategies that banks can emulate to retain customer engagement and loyalty in this competitive market.
Read moreIn the world of digital products, especially in the B2B SaaS domain, competition is heating up. The key to staying ahead? A winning product marketing strategy.
Read moreDive into a world where your segments aren't just data points, but dynamic personas you can interact with. Trial Avery, our demo AI persona and imagine how your segments can truly come alive.
Read moreWe delve deep into an experiential walkthrough to give you a front-seat view of AI in action.
Read moreHow your marketing team can benefit from AI to help elevate your brand and connect with customers.
Read moreHow your product team can benefit from revolutionary AI-powered product development sprints.
Read moreThis post outlines the benefits of our unique, AI-powered process that helps to accelerate and improve on a typical proposition development workstream.
Read moreCombining Personas and Jobs to Be Done can enhance your customer-led toolkit for more effective product and marketing strategies.
Read moreWith the rise of new technologies and ever-evolving customer needs, it’s more important than ever to get creative in the way we approach our work.
Read moreEvery year clients are reporting back the same struggles with market research studies in the industry forums. Many of these struggles relate to lack of actionability. And that brings us to the first sign your customer insight needs a refresh:
Read moreTo make that investment and time worthwhile it is important to make sure your brand tracking is suited to your businesses products, services and solutions and most importantly your customers jobs
Read moreIn this post we outline a 5 step evidence-based approach to unlocking new growth through identifying the key target audiences for your proposition.
Read moreWe explain why needs-based segmentations are gaining popularity in a digital age, how they achieve this balance and overcome some of the challenges faced by other forms of segmentation.
Read moreCustomers are human, and being human comes with its fair share of quirks and complexities. This makes it difficult for organisations to predict how people will react and respond to new strategies or decisions. Behavioral science digs past the assumption that humans will act in a logical or rational way.
Read moreDesign thinking has garnered a fair share of attention in the past decade as a means for companies to foster creativity and promote innovation. However, despite using this process, potential gaps can still exist that can be filled with the use of Jobs to Be Done research.
Read moreSo you have a new idea? You’re sure customers would love it- at least you think so……Perhaps some elements could be refined, but how will you know for sure what needs to change and what already works best? Here is where customer research powered by Jobs to Be Done can come in to be your guide.
Read moreCustomer understanding is integral to great product marketing. Jobs to Be Done (JTBD) is integral to superior customer understanding.
Read moreWhen done right, customer conversations can transform your marketing strategy.
Read moreThe theory of Jobs to be Done (JTBD) is a framework for understanding what motivates customers to make buying decisions.
Read moreBrand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done
Read moreThe core premise of Jobs To Be Done is completely logical, even common sense. It says: customers don’t want products, they want to achieve an outcome in their lives.
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