One of the benefits of grounded planes and grounded people has been its positive impact on our planet, with a reduction in emissions from commercial airlines and some much needed breathing space for the typically overcrowded tourist destinations around the world. Our 2019 report about sustainability
showed its increasing influence in products and services in a range of sectors from food to skincare to fashion. In many cases sustainability is becoming less an ‘add-on’ benefit and more a hygiene factor. It should be considered, and if it isn’t that gives people a reason NOT to buy something.
Our data suggests that sustainable travel is going to be a key consideration for many travellers following the pandemic - it is on the radar for 80% of consumers globally. And it’s not only about carbon footprint but also about taking in the local culture and giving back to the wonderful communities that host us. Sustainable and mindful travel is about connecting to the destinations we visit and the wildlife, people and ecosystems that surround them.
While the world adjusts to the realities of the global pandemic,Travelling Whale sees this as the dawn of a new time for the world of travel:
Hattie and Annabel - Co-founders of Travelling Whale