Sustainability and the afterthought effect

A research report based on data captured from 2,000 UK and US consumers about their behaviours and attitudes towards ethics and sustainability in everyday purchases.
Our hypothesis is that, for the masses, sustainability is still an afterthought: something to be considered after the purchase decision has already been made. But how long will it take for this mentality to shift? Are we already seeing evidence, that for some, sustainability and ethics are not an afterthought but a pre-requisite?

The full report is available now.

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