Adelynne Chao, founder of Untold Insights, is a pioneering strategist and seasoned market researcher with over a decade of expertise in global and boutique research firms. Her entrepreneurial spirit and creative approach, coupled with an analytical mindset, has shaped Untold Insights’ unique value proposition - delivering commercially actionable insights through innovative customer psychology frameworks and AI modelling.
Adelynne’s specialty lies in her ability to synthesize complex information into clear narratives that inspire action, a talent honed during her first-class honors business and IT degree from University College London. Her rich consulting experience includes working with leading brands like Oracle, Superdry, and Coach, where she has adeptly guided senior management and marketing teams towards achieving high-value outcomes. With Adelynne’s strong leadership and her team’s unparalleled expertise, Untold Insights continues to redefine market research in an era of rapid digital evolution.
Simon is a design and UX specialist, prototype builder, and demand tester known for his "design thinking" approach. He excels at translating insights into tangible outcomes that meet user needs and business objectives. With expertise in AI development and marketing strategy, Simon leverages artificial intelligence to enhance user experiences and optimize business processes. He seamlessly integrates design principles into every stage of product development, resulting in exceptional user experiences and improved efficiency.
Simon's market insight and proficiency in marketing strategy enable him to create user-centric solutions that resonate with target audiences and drive business growth. Throughout his career, he collaborates effectively with cross-functional teams, fostering communication and shared vision for successful project execution.
Sanjna is a behavioral specialist and customer strategist with a Masters in Social Cognition from UCL. She brings a wealth of experience in leading behavioural change initiatives, previously working at Accenture Digital. Sanjna is a specialist in Jobs-to-be-Done (JTBD) methodology, utilizing her expertise to understand customer needs and develop effective strategies. Her deep understanding of social cognition enables her to design impactful solutions that drive behavioral change and deliver exceptional customer experiences.