We help tech product companies develop a clear vision for their next generation digital propositions
(by knowing what customers really need)
OUR POINT OF DIFFERENCE?
Our deep focus on customer psychology and our multidisciplinary highly skilled senior team.
We bring together specialists across research, Jobs to Be Done, UX and product to fast track your initiatives and make real progress in weeks.
The world is moving quickly and we help you move faster by creating internal alignment around core customer needs (JTBD) that lead to clear opportunities to win. We’re for the tech innovators that aren’t content with competing, they want to lead the market.
We've proudly served top-tier clients on strategic projects since 2019 with proven impact.
WHAT MAKES UNTOLD
Insightful simplicity
Our team excels in delivering strategic recommendations with clarity and effectiveness. We blend deep customer understanding with advanced AI tools for straightforward, actionable insights.
Results-driven approach
We focus on practical work and quality outcomes, allowing our results to speak for themselves. No grandiose claims, just solid performance.
Strategy and positioning guidance
Expert advice on strategy and positioning, tailored to your unique business needs and market dynamics.
Customer behavior insights
In-depth analysis of customer behavior and psychology, providing a deeper understanding of your target audience.
Advanced research capabilities
Comprehensive global qualitative and quantitative market research, combined with our specialized expertise in Jobs to Be Done methodology.
Data visualization and design
Skillful design and data visualization that bring insights to life, making complex information easily understandable and visually engaging.
Our specialist areas of expertise
Our approach is a balanced fusion of analytics and creativity, merging these realms to deliver a unique, deeply collaborative experience. Unlike typical consultancies, we don’t rely on off-the-shelf solutions or data-overloaded presentations. Instead, we work hand-in-hand with you, weaving together all elements into a narrative that’s has the power to be truly transformative and inspiring.
Strategy & positioning advisory
Customer behavior & psychology
Jobs to Be Done research
Global qual & quant market research
AI specialist expertise
Design and data visualization
THE CORE TEAM
Meet our experts in customer-led growth strategy
We blend our experience in market research, marketing strategy, design and consulting. You might recognize some names we've worked with – like Oracle, Burberry, Superdry, AIA, Intuit, Unilever, Wise, and more. We let our experience do the talking.
Adelynne Chao
Founder
Adelynne Chao, leveraging her global research and AI expertise at Untold Insights, is transforming market research with strategic, customer-centric solutions.
Simon integrates 'design thinking' and AI expertise to create user-centric designs that align seamlessly with business objectives and enhance user experiences.
Sanjna combines her UCL-trained behavioral expertise and Jobs to Be Done methodology to develop strategies that effectively drive customer-focused behavioral change.