Our specialist areas of expertise include
Global market research
Psychology
Behavioural science
Jobs to Be Done frameworks
Brand strategy
Marketing & growth strategy
Product, UX and innovation
Design and data visualisation
THE CORE TEAM
Work with the leading consultants in the customer strategy field, offering a fusion of market research, brand strategy and management consulting services. They have worked on high profile projects with a wide range of clients including Oracle, Burberry, Superdry, AIA, Intuit, Unilever, Wise (formerly TransferWise) and many more.
Adelynne Chao
Customer Jobs Specialist
Founder and Director of Untold, transforming how businesses use insight, putting customers at the centre of product & marketing strategies, building the next generation of digital product brands.
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Simon Marmara
UX Design Specialist
Design and UX specialist, prototype builder, demand tester, bringing a ‘design thinking’ perspective and design-side market insight. Translating insights into tangible outcomes.
Sanjna Kirtikar
Behavioural Specialist
Customer Strategist with a Masters in Social Cognition from UCL, JTBD specialist and previously led behavioural change initiatives at Accenture Digital.
LATEST THOUGHTS