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Today's Most Influential Generation(s)

We look into how the Millennials & Gen Z differ in behaviours, attitudes, and shopping preferences and how similar they may be.
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The future of

In this piece, we are examining the biggest pain points in health today and therefore, where there is potential for innovation.
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Travel, as reconnection

We explore what some of the emerging trends might be as people plan their getaways in the coming months and years following the pandemic. Findings from over 5,000 consumers across 10 markets globally.
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Wellness, redefined

In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
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Sustainbility: An afterthought effect

A research report based on data captured from 2,000 UK and US consumers about their behaviours and attitudes towards ethics and sustainability in everyday purchases.
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