Customer-led innovation & product strategy

Power your
product innovation

We partner with you to navigate the intricate process of product innovation strategy and ideation.

By harnessing the power of AI and leveraging the robust Jobs to Be Done (JTBD) framework, we tap into the root of what your customers truly need, helping you build propositions that resonate and drive growth.

Discover customer-led AI innovation

Untold's approach to product innovation is a step ahead. Our AI-driven process is like having a turbocharged brain, intuitively understanding your target audience's needs, pinpointing underserved market segments, and generating a wealth of product concept ideas rapidly. We transform customer insights into tangible, market-ready propositions that strike a chord with customers and accelerate your growth.
Read about our AI innovation sprints
🎉Limited Time Offer: Enjoy discounted rates with our introductory pricing on AI projects.

Revolutionizing innovation with Jobs to Be Done

Identify real customer needs using Jobs to Be Done

Traditional product development methods can miss the mark because they rely on what customers say they want rather than uncovering what they actually need. Untold's JTBD framework delves into the underlying functional, emotional, and social needs influencing customers' decisions. We look beyond the surface to unlock a deeper understanding of your audience, so you can develop products that customers will love.
Read more about Jobs to Be Done
Functional Jobs Icon


What problem this will help them solve in their life.


How they will be perceived.


What solving this problem will help them feel.

Spot competitive gaps

Through a competitive audit, we identify the underserved Jobs to Be Done that matter to your audiences but are missed by competitors today. These reflect new messaging and targeting opportunities that support your headline offering and help you stand out. By feeding our model with your value proposition, target segment data and competitive data, we help you tap into unexplored opportunities for growth.

Supercharge your ideation 

Untold's AI speeds up your innovation process. Our model rapidly generates new product concepts based on insights into your customers' needs. This means your team can shift from painstaking brainstorming sessions to strategic evaluation of customer-validated propositions, accelerating your innovation cycle and bringing products to market faster.

Working with Untold

Uncover what customers really need

Our unique approach goes beyond traditional research methods. We are experts at leveraging Jobs to Be Done theory with our own bespoke process. Rather than just asking customers what they want, we dive deeper to uncover what they truly need. We identify the underserved jobs in the market, empowering you to create compelling product propositions that satisfy these unmet needs and tap into real demand.

Move forward with confidence

Our methodology takes a data-driven approach that gives you more confidence in a new product's potential success. Jobs to Be Done is predictive, it helps us to identify real struggling moments as the launchpad for new ideas. We are constantly iterating with qualitative testing to validate product concepts before launch. This gives you peace of mind, knowing that your product addresses key customer Jobs to Be Done and has been validated by your target market.

Get further, faster

It’s hard to keep up with the fast pace of innovation. Our AI-powered process is designed to help save you countless hours in workshops and innovation sprints. It’s not about replacing human creativity, but working together to accelerate workflows. Our AI rapidly ideates a range of new concepts, enabling us to deliver a customer-validated proposition in as little as two weeks from the initial insight. This speedy process allows you to focus on other vital aspects of your role, while we handle the heavy lifting of ideation and initial validation.

Foster cross-functional collaboration

Innovation doesn't happen in a vacuum. It requires close collaboration across different teams. Our process is designed to foster cross-functional collaboration within your organization. We take care of the initial legwork of the ideation phase, allowing your team to participate and contribute at the right moments. This inclusive approach not only strengthens internal cohesion but also ensures the final product is a true reflection of your organization's collective creativity and expertise.

Case studies

Our approach ensures that you're not just getting a service, but a strategic partnership that's designed to drive your marketing success now and in the future. 

Here's a snapshot of our typical engagement flow with marketing teams:

Refining a HealthTech growth strategy

Untold's ability to harness deep audience insights, can help innovative businesses to redefine their growth strategies and thrive in complex markets.
Find out more
"The Jobs to Be Done approach brought a great deal of clarity and we’re still using and sharing these audience insights within the business a year later."
Product Marketing Manager, HealthTech

Transforming product strategy for a groundbreaking digital bank

See how Untold’s innovative research techniques guided a sustainable digital bank's go-to-market strategy, targeting the right market with the right products for climate-conscious millennials.
Find out more
"The team is brilliant at getting to the core of what consumers really want. They guided us to avoid the pitfalls of traditional research techniques and ensured we had the right support to do something new and different."
Co Founder of a Digital Bank

Read more

Product teams: Upgrade your Product Innovation with AI

How your product team can benefit from revolutionary AI-powered product development sprints.
Read more

Fast-Track Your Proposition Development with AI

This post outlines the benefits of our unique, AI-powered process that helps to accelerate and improve on a typical proposition development workstream.
Read more
More posts


How do you source and analyze data for your strategies?

We collaborate with a diverse network of panel partners and recruitment specialists to recruit consumers, B2B prospects, and even those considered hard to reach. Moreover, if you have existing customer lists, we are well-equipped to engage with them directly to extract valuable insights.

How do you define "deep insights," and how do they differ from regular insights?

Our experience spanning over a decade in customer and behavioral insights has sharpened our ability to discern between surface responses and genuine customer sentiment. While many rely on superficial survey answers, we prioritize qualitative interviews. Our approach is more akin to a deep, conversational dive than a standard question and answer format. This allows us to capture the true sentiments and motivations behind customer responses.

Can you share more details about your "customer-led competitor analysis"? How does it differ from a traditional competitor analysis?

Our unique approach emphasizes the customer's perspective at the heart of competitor analysis. Instead of merely mirroring what competitors do, we delve into the reasons behind their success. We achieve this by comprehending how they cater to the core needs and desires of their customers, as framed by the "jobs to be done" methodology. By adopting this lens, we can identify potential gaps in the market—areas where competitors might be missing the mark. This insight paves the way for addressing unmet customer needs.

In which industries or sectors have you seen the most success?

While our method is specifically tailored for companies delivering digital products, our expertise spans a broad array of sectors within that realm. If you're keen to understand our experience in a particular sector, please get in touch, and we'd be glad to provide more tailored insights.

Want to find out more? Reach out today.

Fill in the form, chat with us or book an introductory call.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© Untold Insights 2023
Cookie PolicyPrivacy Policy