Oracle orchestrates several annual events and produces an expansive range of content marketing to captivate their customers and prospects. The pressing need? A potent blend of global consumer trends that would not only spotlight Oracle's nuanced understanding of end-users but also spur potential clients' engagement and showcase Oracle’s dedication to crafting innovative B2B solutions with consumer needs in mind.
As Oracle's trusted research partners since 2016, we embarked on an extensive annual global consumer research journey, spanning 12 distinct markets and engaging thousands of consumers. This in-depth engagement sought to unearth emerging consumer attitudes and behaviors across diverse sectors - from the hustle and bustle of restaurants and the allure of travel to the intricacies of shopping and the nuances of energy/utilities. Each insight meticulously gleaned was tailored to serve the multifaceted needs of various Oracle marketing teams.
Diving deeper, for Oracle's Food & Beverage team, we captured 2022's prevailing trends through a comprehensive survey that engaged over 5,700 consumers spanning 11 global regions. This exercise not only illuminated the consumer landscape for Oracle but served as a repository of content, refreshed bi-annually, fueling Oracle's marketing initiatives all year round. Transitioning these insights into actionable content, we crafted an online trends page, data-centric charts for varied collateral, and socially shareable snippets.
The fruits of our labor manifested as content rich in insights that amplified SEO engagement on Oracle's site. Coupled with that, professionally curated white papers, in-depth reports, and thought-provoking videos that exuded thought leadership helped supercharge Oracle's lead generation.
The results from one of our F&B engagements? A staggering 189+ content mentions, a sweep of 3 million impressions, a deep dive with 24k unique blog views, and a whopping 2k unique website visits to Oracle’s site.
“Untold helped us redirect our budgets by re-clarifying our strategy and product positioning towards a more valuable market segment. Their expertise in getting beneath the surface to uncover true customer motivations saved us from costly missteps and ensured our growth trajectory.”
