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A leading marketplace in business aviation industry sought our expertise in crafting Sales and Operations Product Vision Strategies that would not only cater to the current needs of the industry but also pave the way for future advancements.
We set out to identify the Jobs to Be Done, uncover key opportunities and design vision prototypes in collaboration with the client.
Interviews
Over 20x conversations with brokers and operators in US & Europe.
Competitor analysis
Review of key competitors and outside industry examples on the sales and operation sides of their business.
Design sprints
2x 1-week in-person workshops powered by AI for maximum in creativity and efficiency.
Design work
High fidelity concepts to inspire and visualize new products and solutions.
User validation
A second round of interviews to validate and refine the vision prototype.
The newfound clarity and alignment enabled by the Sales and Operations Product Visions has empowered the teams facilitating crucial alignment across departments. The strategy has received overwhelmingly positive feedback from both existing customers and board, signalling strong buy-in for ongoing product development.
