We blend smart design thinking, deep insights and cutting-edge technology to accelerate your growth.
Why work with us
Our mission is to be the catalyst that helps you advance in today’s fiercely digital landscape. Our entrepreneurial team excels in unifying stakeholders around key customer challenges, empowering you to advance your plans with unprecedented speed and clarity.
Exceptional customer insights
Unearth unique insights through extensive global customer research, moving beyond conventional templates to drive success.
Our mission is to be the catalyst that helps you advance in today’s fiercely digital landscape. Our entrepreneurial team excels in unifying stakeholders around key customer challenges, empowering you to advance your plans with unprecedented speed and clarity.
Exceptional customer insights
Unearth unique insights through extensive global customer research, moving beyond conventional templates to drive success.
Tailored collaboration
Experience bespoke solutions crafted through a collaborative process, integrating your feedback to perfectly align with your business needs.
AI-driven strategic excellence
Leverage our meticulously trained AI as a strategic ally, custom-tuned to your context for boundary-defying ideas.
Rapid results delivery
Gain a competitive edge with swift insights-to-action, transforming AI-powered insights into tangible strategies in days, not months.
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How we help
Untold is here to supercharge your strategic efforts in the following ways:
Strategy and positioning
Unique customer positioning
Navigate the digital landscape with our tailored, data-driven approach to identify and target your ideal audience. Establish a distinctive and impactful market position for your business.
Using the 'Jobs to Be Done' methodology, uncovering the core needs and motivations of your customers. Inform your strategic decisions with deeper behavioral insights.
Make confident decisions backed by our robust blend of qualitative, quantitative, and social listening research. Gain compelling commercial insights from a global perspective.
Strengthening Oracle’s marketing initiatives with global consumer research
Discover our partnership with Oracle, where we delivered global consumer research, data-driven insights and tailored content to bolster their marketing and solution-building efforts, achieving impressive traction and engagement.
"Untold not only captured our vision but challenged us to think differently about our approach resulting in an exceptional body of work. Through thoughtful design and delivery, we were able to generate 200 marketing qualified leads in short order.”
Rose Spicer, Global Marketing Director for Oracle Retail
Unlocking B2B growth potential for a sustainable SaaS tool
Untold’s tailored understanding of audience landscapes, facilitated by the Jobs to Be Done methodology, can empower businesses to align their strategies more effectively with market realities.
“Navigating a pivot is never easy, but the insights we gained from this engagement were invaluable. We learned more than expected into the buyer’s journey. Identifying our core audience and their needs directly impacted our sales approach."
Director
Global brand strategy for a leading insurance provider
Untold's expertise in crafting brand strategies can help major brands resonate globally while acknowledging regional nuances, ensuring brand consistency and depth across diverse markets.
"This initiative has seamlessly tied together the essence of our brand across various markets, ensuring a consistent yet culturally nuanced brand representation. The strategic clarity has not only strengthened our global brand identity but has also paved the way for collaborations that align with our mission."
Global Head of Brand
Refining a HealthTech growth strategy
Untold's ability to harness deep audience insights, can help innovative businesses to redefine their growth strategies and thrive in complex markets.
"The Jobs to Be Done approach brought a great deal of clarity and we’re still using and sharing these audience insights within the business a year later."
Product Marketing Manager, HealthTech
Transforming product strategy for a groundbreaking digital bank
See how Untold’s innovative research techniques guided a sustainable digital bank's go-to-market strategy, targeting the right market with the right products for climate-conscious millennials.
"The team is brilliant at getting to the core of what consumers really want. They guided us to avoid the pitfalls of traditional research techniques and ensured we had the right support to do something new and different."
Co Founder of a Digital Bank
Refining the focus: Untold's customer research guides major software provider
Discover how Untold’s in-depth customer research guided a leading software provider to refine their target market, enabling them to focus on more valuable prospects.
“Untold’s insights into the Jobs to Be Done of restaurant owners was invaluable in helping our teams narrow the focus for effective channels and key messaging.”
Strategy Lead at Major Software Provider
From transfer service to global bank: Reinventing a brand with customer-led strategy
Discover how Untold's Jobs to be Done segmentation guided a global payment company's successful pivot from a transfer service to a digital bank for global citizens.
“The clarity of Untold’s approach and high standard of excellence makes my life so much easier. I couldn’t recommend them highly enough.”
Research Director of Global Payments Fintech
A new generation: Revitalizing a legacy brand with deep customer insight and AI
Explore how Untold's customer-led research and AI-driven ideation helped a long-established financial software company redefine its brand and product strategy for a new generation of consumers.
“This is amazing. In just a few days we’ve seen this process yield incredible, high-quality results, and we’re taking these ideas forward” and “This has delivered outstanding results at unprecedented speed. It has fast-tracked a process that would normally take us months.”
CMO of Financial Software Company
Start reading
Latest Trends in Market Research: How JTBD is Shaping the Future
There has been a seismic shift in how we discover and purchase products which has us questioning whether market research is starkly out of touch?
Discover how the 'Jobs to Be Done' framework can revolutionize your business strategy by focusing on customer needs, thereby enhancing innovation, market positioning, and overall success.
Avery is a 23 year old Gen Z persona that prioritizes sustainability in her daily life. Avery’s knowledge is built on comprehensive Gen Z surveys, capturing the insights of over 1,000 Gen Z consumers across UK & US.
In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
A research report based on data captured from 2,000 UK and US consumers about their behaviours and attitudes towards ethics and sustainability in everyday purchases.
Avery is a 23 year old Gen Z persona that prioritizes sustainability in her daily life. Avery’s knowledge is built on comprehensive Gen Z surveys, capturing the insights of over 1,000 Gen Z consumers across UK & US.
In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
A research report based on data captured from 2,000 UK and US consumers about their behaviours and attitudes towards ethics and sustainability in everyday purchases.