Data-driven strategy & positioning

Stand out in the
digital crowd

It’s not about chasing trends; it's about knowing the minds of the people you want to reach. With Untold, you get a strategy built on deep insights, setting you apart and supporting your growth.

Digital Strategy mastery

Navigate the digital world by deeply understanding your customers and differentiating your online presence. Be ready for the moment customers decide to engage with your digital product.

Competitive insight reimagined

We go beyond just analyzing competitors; we focus on what your customers see in them, unveiling opportunities for your unique positioning.

Decoding customer behavior

Uncover what customers truly need by analyzing their actions, not just their words. Our approach helps you connect deeply with customer motivations for more effective strategies.

Practical Strategies, Tangible Outcomes

Expect no-nonsense, jargon-free strategies from us. We offer clear, insightful, and practical approaches that lead to real-world success.

Case studies

Our approach ensures that you're not just getting a service, but a strategic partnership that's designed to drive your marketing success now and in the future. 

Here's a snapshot of our typical engagement flow with marketing teams:

Global brand strategy for a leading insurance provider

Untold's expertise in crafting brand strategies can help major brands resonate globally while acknowledging regional nuances, ensuring brand consistency and depth across diverse markets.
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"This initiative has seamlessly tied together the essence of our brand across various markets, ensuring a consistent yet culturally nuanced brand representation. The strategic clarity has not only strengthened our global brand identity but has also paved the way for collaborations that align with our mission."
Global Head of Brand

Refining the focus: Untold's customer research guides major software provider

Discover how Untold’s in-depth customer research guided a leading software provider to refine their target market, enabling them to focus on more valuable prospects.
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“Untold’s insights into the Jobs to Be Done of restaurant owners was invaluable in helping our teams narrow the focus for effective channels and key messaging.”
Strategy Lead at Major Software Provider

From transfer service to global bank: Reinventing a brand with customer-led strategy

Discover how Untold's Jobs to be Done segmentation guided a global payment company's successful pivot from a transfer service to a digital bank for global citizens.
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“The clarity of Untold’s approach and high standard of excellence makes my life so much easier. I couldn’t recommend them highly enough.”
Research Director of Global Payments Fintech

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How do you source and analyze data for your strategies?

We collaborate with a diverse network of panel partners and recruitment specialists to recruit consumers, B2B prospects, and even those considered hard to reach. Moreover, if you have existing customer lists, we are well-equipped to engage with them directly to extract valuable insights.

How do you define "deep insights," and how do they differ from regular insights?

Our experience spanning over a decade in customer and behavioral insights has sharpened our ability to discern between surface responses and genuine customer sentiment. While many rely on superficial survey answers, we prioritize qualitative interviews. Our approach is more akin to a deep, conversational dive than a standard question and answer format. This allows us to capture the true sentiments and motivations behind customer responses.

Can you share more details about your "customer-led competitor analysis"? How does it differ from a traditional competitor analysis?

Our unique approach emphasizes the customer's perspective at the heart of competitor analysis. Instead of merely mirroring what competitors do, we delve into the reasons behind their success. We achieve this by comprehending how they cater to the core needs and desires of their customers, as framed by the "jobs to be done" methodology. By adopting this lens, we can identify potential gaps in the market—areas where competitors might be missing the mark. This insight paves the way for addressing unmet customer needs.

In which industries or sectors have you seen the most success?

While our method is specifically tailored for companies delivering digital products, our expertise spans a broad array of sectors within that realm. If you're keen to understand our experience in a particular sector, please get in touch, and we'd be glad to provide more tailored insights.

Want to find out more? Reach out today.

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