Data-driven strategy & positioning

Stand out in the
digital crowd

We help you stand out by focusing on what really counts: understanding your customers.

It’s not about chasing trends; it's about knowing the minds of the people you want to reach. With Untold, you get a strategy built on deep insights, setting you apart and supporting your growth.

Discover data-driven strategy & positioning

Strategies built for a digital age

Digital products, whether in fintech or SaaS, share a common challenge: the digital journey. Companies need to deeply understand their customers and stand out in a crowded online space. With everything a click away, it's vital to connect with what customers truly need while also setting yourself apart. Position yourself for the key moment when a customer is ready to say 'yes'.

A new way to look at competition

It’s important to stay on top of your competitive landscape. But it’s not just about the competition; it’s about your customer. So we don’t just list out your competitors' positioning strategies. We show you what your customers see in them, and more importantly, what they don't. That’s where your opportunity lies.

Understand the unspoken

Customers don't always say what they mean or know exactly what they want. By looking beyond words and diving into their behaviors, we grasp the true needs and desires driving every action. We use the Jobs to Be Done framework to delve deeper into what customers really need. All to help you tap into customer-led growth.

Real talk, real results

No fluff. No fancy jargon. Just clear strategies based on real insights, leading to better outcomes. Our approach is simple, yet smart. Straightforward, yet insightful. With Untold, you get strategies that are grounded, actionable, and tailored to drive real-world outcomes.

Case studies

Our approach ensures that you're not just getting a service, but a strategic partnership that's designed to drive your marketing success now and in the future. 

Here's a snapshot of our typical engagement flow with marketing teams:

Global brand strategy for a leading insurance provider

Untold's expertise in crafting brand strategies can help major brands resonate globally while acknowledging regional nuances, ensuring brand consistency and depth across diverse markets.
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"This initiative has seamlessly tied together the essence of our brand across various markets, ensuring a consistent yet culturally nuanced brand representation. The strategic clarity has not only strengthened our global brand identity but has also paved the way for collaborations that align with our mission."
Global Head of Brand

Refining the focus: Untold's customer research guides major software provider

Discover how Untold’s in-depth customer research guided a leading software provider to refine their target market, enabling them to focus on more valuable prospects.
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“Untold’s insights into the Jobs to Be Done of restaurant owners was invaluable in helping our teams narrow the focus for effective channels and key messaging.”
Strategy Lead at Major Software Provider

From transfer service to global bank: Reinventing a brand with customer-led strategy

Discover how Untold's Jobs to be Done segmentation guided a global payment company's successful pivot from a transfer service to a digital bank for global citizens.
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“The clarity of Untold’s approach and high standard of excellence makes my life so much easier. I couldn’t recommend them highly enough.”
Research Director of Global Payments Fintech

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2023: The year that brand health tracking got a whole lot better

To make that investment and time worthwhile it is important to make sure your brand tracking is suited to your businesses products, services and solutions and most importantly your customers jobs
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The value of a needs-based segmentation in a digital world

We explain why needs-based segmentations are gaining popularity in a digital age, how they achieve this balance and overcome some of the challenges faced by other forms of segmentation.
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Incorporating the Behavioral Science Toolkit into your Customer Research

Customers are human, and being human comes with its fair share of quirks and complexities. This makes it difficult for organisations to predict how people will react and respond to new strategies or decisions. Behavioral science digs past the assumption that humans will act in a logical or rational way.
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It’s time to update your brand tracker

Brand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done
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More posts


How do you source and analyze data for your strategies?

We collaborate with a diverse network of panel partners and recruitment specialists to recruit consumers, B2B prospects, and even those considered hard to reach. Moreover, if you have existing customer lists, we are well-equipped to engage with them directly to extract valuable insights.

How do you define "deep insights," and how do they differ from regular insights?

Our experience spanning over a decade in customer and behavioral insights has sharpened our ability to discern between surface responses and genuine customer sentiment. While many rely on superficial survey answers, we prioritize qualitative interviews. Our approach is more akin to a deep, conversational dive than a standard question and answer format. This allows us to capture the true sentiments and motivations behind customer responses.

Can you share more details about your "customer-led competitor analysis"? How does it differ from a traditional competitor analysis?

Our unique approach emphasizes the customer's perspective at the heart of competitor analysis. Instead of merely mirroring what competitors do, we delve into the reasons behind their success. We achieve this by comprehending how they cater to the core needs and desires of their customers, as framed by the "jobs to be done" methodology. By adopting this lens, we can identify potential gaps in the market—areas where competitors might be missing the mark. This insight paves the way for addressing unmet customer needs.

In which industries or sectors have you seen the most success?

While our method is specifically tailored for companies delivering digital products, our expertise spans a broad array of sectors within that realm. If you're keen to understand our experience in a particular sector, please get in touch, and we'd be glad to provide more tailored insights.

Want to find out more? Reach out today.

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