Customer-led innovation and product strategy

Your pathway to product success

Discover how our approach quickly uncovers what truly drives your customers, sets your product apart, and delivers a compelling competitive advantage.

Uncover deep customer insights 

Tap into the real needs and desires of your customers, going beyond the obvious to what truly matters.

Accelerate your product’s journey

From ideation to a validated product vision in weeks, not months, keeping you ahead of the curve.

Bring everyone together

Craft a unified vision that rallies your entire team — a vision rooted in customer needs and powered by collective creativity.

Move forward with clarity

Our deliverables don’t just inform; they inspire and guide your teams in a way that motivates action and drives results.

Jobs to Be Done: The untold advantage

The Jobs to Be Done (JTBD) framework is our tool of choice for understanding customer needs. Unlike other methodologies, JTBD allows us to deeply immerse ourselves in the customer's life and the key goals they have for the products they use. We excel in identifying the critical insights that others miss by interpreting the subtle cues and motivations of your customers.
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What problem this will help them solve in their life.


How they will be perceived.


What solving this problem will help them feel.

Focused Design Sprints

Participate in our bespoke week-long design sprints that bring together key stakeholders for a session of ideation, discovery, and strategic thinking. This collaborative effort is engineered to extract the most innovative ideas from your team by leveraging digital tools and AI to enhance creativity and streamline the process. This innovative approach allows your team to focus on high-value creative thinking, significantly boosting productivity.

Bringing visions to life

Our in-house design expertise transforms these visions into compelling narratives that inspire and engage your entire company. It becomes more than just a concept; it’s a motivating, data-driven strategy that captures the essence of your customer’s needs and the innovative solutions your product offers. Our deliverables are designed for simplicity and impact, serving as a pitch deck for internal buy-in and guiding your team forward with confidence.

How it works

Understand Your Needs

We start by immersing ourselves in your business challenges and aspirations.

JTBD Identification

Utilizing the Jobs to Be Done framework to uncover core consumer insights.

Competitive Analysis and Opportunity Mapping

Pinpointing where your product can uniquely stand out.

User Validation and Refinement

Ensuring the concept meets real user needs through a phase of validation and refinement.

Design Sprint Workshops

Rapid development and refinement of your product vision.


Handing over a clearly defined, compelling, and user-validated product vision.

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How do you know what information the AI uses to come up with ideas?

We tell our AI exactly what to focus on. We give it the context it needs and guide it to use the right information for each project. We’re not relying on the AI to source data, and this way we are creating a safe playground for idea generation.

What information do you use to train the AI?

We use our deep knowledge of what customers want, whether it's for a new product or a marketing campaign. This, along with our special approach to understanding what jobs customers want done, forms the basis for training our AI.

What makes this different from other AI tools?

Our process doesn't just use AI; it starts with the right information and uses a tried-and-tested model to ensure the best results. Our consultants and AI experts work with you to help you get the most out of this process. This involves understanding your challenges, gathering bespoke data and building on our understanding of customer psychology to deliver exceptional results in the fraction of time it would normally take.

How can product teams benefit from this AI process?

Our AI helps product teams think more creatively and innovatively. It also saves time by speeding up the product development process, makes sure your products are based on real evidence, and helps your team work together more effectively.

How can this AI service help marketing teams?

Our AI service helps marketing teams create campaigns or messaging that really speak to their customers. By understanding what customers want and testing concepts before they're rolled out, you can create highly effective, personalized campaigns that deliver a better return on investment.

How long does it take?

We tailor the process to every project, and it depends on whether primary research is required to help create the inputs. In general, our AI Sprints can take as little as 2-weeks.

Want to find out more? Reach out today.

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