The power of collaborative creativity with the world’s largest brain. A time-constrained, structured process for rapid AI-powered proposition development that gets your product and marketing teams so much further, so much faster.
Compelling concepts in weeks, not months
Save your best talent from hours of energy-draining workshops. Our process helps you develop several completely bespoke and differentiated propositions rapidly, helping give your teams a laser clear focus on where to invest their energy and time.
Blow away your target audience
Our process builds on Jobs to Be Done theory to ensure propositions tap into underserved opportunity areas and generate demand. Using our understanding of human desires and emotions to connect the proposition to what really matters.
Better ideas without bias
Our proprietary AI modeling is built on Open AI’s neural network and can deal with a large cognitive load. We train the model in your unique context so we can generate better ideas without the bias or limitations of what your products do today.
Customer-tested and validated
We test the propositions in an iterative process with your target audience through interviews. This allows us to identify a winning proposition, and suggest refinements based on drawing out which components are seen as most compelling.
What can it do?
New product development
Generate a range of new concepts, service offerings or product features that solve customers’ Jobs to Be Done and work up some basic designs for testing.
Brand & value proposition
Refine a core value proposition that encompasses your brand strategy and inspires your audiences by speaking to their emotional needs.
Generate ideas for a campaign engagement platform, social ads and related brand messaging to catch the attention of your key target segments.
Landing page strategy
Craft landing pages that are designed to convert with messaging that speaks to underlying needs alongside key product benefits and reassurances.
How it works
Jobs to Be Done
We harness our customer-led framework based on Jobs to Be Done and the capabilities of AI to enhance ideation and problem-solving.
We carve out a dedicated AI playground and undergo a training and modeling process, providing it with a large amount of data and context which will help us generate new ideas.
Collaborate + create
Our strategists then work collaboratively with you and the AI model in a rapid co-creation process that will result in compelling concepts within just a few days.
Testing + refinement
We take the refined propositions into a round of customer testing and iterative refinement. Getting you from insight to customer validated concept fast.
Once the model has been trained within a specific context we can continue to extract value from it over time to iterate on concepts or generate new ideas as needed.
Product teams: Upgrade your Product Innovation with AI
How your product team can benefit from revolutionary AI-powered product development sprints.
How do you know what information the AI uses to come up with ideas?
We tell our AI exactly what to focus on. We give it the context it needs and guide it to use the right information for each project. We’re not relying on the AI to source data, and this way we are creating a safe playground for idea generation.
What information do you use to train the AI?
We use our deep knowledge of what customers want, whether it's for a new product or a marketing campaign. This, along with our special approach to understanding what jobs customers want done, forms the basis for training our AI.
What makes this different from other AI tools?
Our process doesn't just use AI; it starts with the right information and uses a tried-and-tested model to ensure the best results. Our consultants and AI experts work with you to help you get the most out of this process. This involves understanding your challenges, gathering bespoke data and building on our understanding of customer psychology to deliver exceptional results in the fraction of time it would normally take.
How can product teams benefit from this AI process?
Our AI helps product teams think more creatively and innovatively. It also saves time by speeding up the product development process, makes sure your products are based on real evidence, and helps your team work together more effectively.
How can this AI service help marketing teams?
Our AI service helps marketing teams create campaigns or messaging that really speak to their customers. By understanding what customers want and testing concepts before they're rolled out, you can create highly effective, personalized campaigns that deliver a better return on investment.
How long does it take?
We tailor the process to every project, and it depends on whether primary research is required to help create the inputs. In general, our AI Sprints can take as little as 2-weeks.
Want to find out more? Reach out today.
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