In this post we outline a 5 step evidence-based approach to unlocking new growth through identifying the key target audiences for your proposition.
Read more We explain why needs-based segmentations are gaining popularity in a digital age, how they achieve this balance and overcome some of the challenges faced by other forms of segmentation.
Read more Customers are human, and being human comes with its fair share of quirks and complexities. This makes it difficult for organisations to predict how people will react and respond to new strategies or decisions. Behavioural science digs past the assumption that humans will act in a logical or rational way.
Read more Design thinking has garnered a fair share of attention in the past decade as a means for companies to foster creativity and promote innovation. However, despite using this process, potential gaps can still exist that can be filled with the use of Jobs to Be Done research.
Read more So you have a new idea? You’re sure customers would love it- at least you think so……Perhaps some elements could be refined, but how will you know for sure what needs to change and what already works best? Here is where customer research powered by Jobs to Be Done can come in to be your guide.
Read more Customer understanding is integral to great product marketing. Jobs to Be Done (JTBD) is integral to superior customer understanding.
Read more When done right, customer conversations can transform your marketing strategy.
Read more The theory of Jobs to be Done (JTBD) is a framework for understanding what motivates customers to make buying decisions.
Read more Brand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done
Read more The core premise of Jobs To Be Done is completely logical, even common sense. It says: customers don’t want products, they want to achieve an outcome in their lives.
Read more 