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What is the MAIN thing customers want to know about your product?

By

Adelynne Chao

This: when I use it, how will I be transformed?

Not: what is your product?

Not: how does it work?

Those are only important in the context of how you help a customer achieve that transformation.

But the transformation is what they're after.

Great research helps you identify HOW customers wish to be transformed and WHY they choose different products that help them.

Always ask yourself: when people use our products how are they transformed?

Notice me! Why is it constantly getting harder for your comms to be noticed? It’s because of selective attention.

Why is it constantly getting harder for your comms to be noticed? It’s because of selective attention.

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How is customer strategy different to brand strategy? And why you need BOTH.

The majority of brands today are still missing a clearly defined customer strategy. Leaving huge opportunities to gain a leg-up on the competition. Let’s start now.

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