This: when I use it, how will I be transformed?
Not: what is your product?
Not: how does it work?
Those are only important in the context of how you help a customer achieve that transformation.
But the transformation is what they're after.
Great research helps you identify HOW customers wish to be transformed and WHY they choose different products that help them.
Always ask yourself: when people use our products how are they transformed?
Why is it constantly getting harder for your comms to be noticed? It’s because of selective attention.Read more
The majority of brands today are still missing a clearly defined customer strategy. Leaving huge opportunities to gain a leg-up on the competition. Let’s start now.Read more