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Travel, as reconnection

We explore what some of the emerging trends might be as people plan their getaways in the coming months and years following the pandemic. Findings from over 5,000 consumers across 10 markets globally.
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Wellness, redefined

In this drop we look at how the pandemic spurred on a wellness obsession that will last. Findings from a survey with 3,000 consumers across UK, US and Australia.
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How to use JTBD to build a proposition customers will love

So you have a new idea? You’re sure customers would love it- at least you think so……Perhaps some elements could be refined, but how will you know for sure what needs to change and what already works best? Here is where customer research powered by Jobs to Be Done can come in to be your guide.

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The product marketers guide to Jobs to Be Done (JTBD)

Customer understanding is integral to great product marketing. Jobs to Be Done (JTBD) is integral to superior customer understanding.‍

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