Why customer conversations are invaluable for marketing strategy

When done right, customer conversations can transform your marketing strategy.

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Help! What is Jobs to be Done?

The theory of Jobs to be Done (JTBD) is a framework for understanding what motivates customers to make buying decisions.

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It’s time to update your brand tracker

Brand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done

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Using Jobs to be Done (JTBD) research to optimise your marketing messaging

The core premise of Jobs To Be Done is completely logical, even common sense. It says: customers don’t want products, they want to achieve an outcome in their lives.

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